In an age where everything seems to be available online, Food Network Stars also have to have a presence on the Web — it's a one-stop shop to talk with fans and share everyday activities, photos and Post-its.
This week's episode of Star challenged the finalists with two different social tasks: Create a behind-the-scenes video on the set of Food Star Kitchen, and film a viral marketing video at YouTube Space LA. No stranger to vlogging and creating viral videos, Shay Carl was brought in to help guide the contestants. Shay certainly had the resume for the job. He is undoubtedly a very popular and successful YouTube personality, with five channels of his own (two of them with more than 1 million subscribers each).
We caught up with Shay on location at YouTube Space LA to chat about his time on Star.
Star Talk: What's the one thing you really wanted to convey to the finalists?
Shay Carl: See, I had to be really careful because the director told me that they have to be responsible for their own videos. So I couldn't come in there and be like, "I think you guys should do this." And I don't want to do that (in case they get sent home and say, "Well that was Shay Carl's idea!" So it was tough because I'm a very opinionated guy. I just wanted to steer them in the path that they were already going down, without influencing their decisions too much. I was just there to give some tips and tricks, and help them with their training wheels. Imagine they're like a little child on a bike and this is their first YouTube round, and we're going down the cul-de-sac and I'm like: "Yup, that's good! You did it! Good job!"