Talking With the Co-Founder of Garden Lites by Toby Amidor in Grocery Shopping, December 8, 2012
This line of gluten-free frozen dishes, soufflés, and veggie muffins has taken the market by storm. I spoke with Garden Lites’ co-founder Jeff Moskowitz to find out the secret of their success.
Q1. How did you come up with the idea of creating Garden Lites foods?
I wanted to make foods that would help people live a healthier lifestyle. There’s no healthier food than vegetables, but people seem to look at veggies as something they HAVE to eat versus something they WANT to eat. I wanted to change that perception.
Q2. You have a delicious line of soufflés. Are they meant to be eaten on their own or can they be used in cooking?
Our consumers eat them for breakfast, lunch or a hearty snack as well as cut them up and serve as a side dish. The soufflés also make a wonderful ingredient. We started a partnership with Meatless Monday where we post meatless recipes using our soufflés on our social media and cross promote it on Meatless Monday’s Facebook page. That has been very successful. We have a lot of really amazing recipe ideas (like our Veggie Lasagna below), which you can find on our website. We will also be expanding our recipe section on our new website starting in January 2013.