Tell us a bit about the inspiration behind your commitment to real food. Why did you start and how did you decide on the 100 day pledge?
Like many others I always knew eating whole grains and vegetables was supposed to be good for you, but the problem was I never truly understood the “why” behind this advice. I became intrigued by the topic after seeing Michael Pollan discuss where our food comes from in a TV interview, and then I went on to read his book In Defense of Food. What came next was a huge wake-up call for our family when I realized what I thought were healthy food choices were actually highly processed and not good for us at all. It wasn’t easy at first, but I felt compelled to completely revamp the way we planned our meals, shopped for food and cooked.
I also felt compelled to spread this important (and shocking!) message to others, which is why we decided to create our 100 Days of Real Food pledge. Cutting out highly-processed food was honestly not easy for us at first and even kept me up at night. I thought my kids might starve if Goldfish, Kraft Macaroni & Cheese, and Gogurt were suddenly out of the picture. So once we figured out how to realistically make the transition to real food it just made sense to share our research, tips, recipes and experiences with others to hopefully inspire them to do the same.