It seems like every day a different celebrity is touting the benefits of the juice cleanse du jour. This ever-popular diet fad just won’t seem to go away. Are juice cleanses a smart choice?

What is a Juice Cleanse?
There are dozens of brands out there but the basic concept is the same: skipping solid foods while drinking large volumes of fruit and/or vegetable juices for days or even weeks.

These beverage-based programs promise to promote everything from weight loss to detox to whole body rejuvenation.

Once only found at gyms and juice bars, you can now purchase bottled cleanses online and at high-end grocery stores (for an pretty penny!).

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