One Small Change: Avoid the Health Halo by Jason Machowsky in Healthy Tips, November 6, 2012
Just as the first impressions of a person can influence our perception of them far into the future, research shows the same can be said for the foods we eat. Once a food or restaurant is deemed “healthy”, we tend to let our guard down and forget about the facts of what we are truly eating – a proverbial junk-food wolf in a nutritious sheep’s clothing. This phenomenon for food has been dubbed the “health halo” effect.
You may have experienced a similar situation in another aspect of life: relationships. One of your friends may have become so smitten with one feature of a potential suitor (they’re attractive or fun to be around) that they completely disregarded the ten other red flags about them (i.e. they’re chronically late, don’t have a job, quick to yell at others) even though everyone else, including you, clearly saw the inconsistencies. Don’t let the same thing happen to you with the foods that you eat!
Here are a couple “seductive” labeling tactics that could lure you into eating foods that may just end up becoming a bad date for you and your waistline: