Trying to be a health-conscious shopper but confused by all of the info plastered on food packaging? Beware of these common misleading claims.
Target to Promote Healthy Foods
These are not great times for the packaged-food industry, thanks to Americans’ increasing interest in fresh ingredients and growing disregard for things boxed and canned. Target has just informed some of the nation’s biggest food companies that its stores will no longer be promoting their products or featuring them as prominently as Target has in the past. This means that instead of pushing sugared cereals, processed snack foods, canned items, and stuff like mac and cheese in the front of the store, close to checkout areas, Target will be promoting healthier foods like yogurt and granola, which happen to have a higher markup. Industry analyst Amy Koo told The Washington Post that Target’s move may signal a shift at other retail outlets as well. “Fundamentally, food suppliers are going to have to grapple with this new landscape,” she said.
The Grocery Manufacturers Association reports that 70 to 80 percent of foods purchased by Americans contain genetically modified ingredients (GMOs). Celebrity chefs are not fans of this statistic and headed to Capitol Hill last December to encourage mandatory labeling on any food with GMOs. In their arsenal was a petition signed by more than 700 chefs urging lawmakers to act on consumers’ behalf so they know exactly what it is they are buying. Read more
Tofu, Always Blending In, Takes a Mainstream Approach
Given tofu’s admirable protein content, lack of cholesterol and relatively high amount of calcium, you’d think health reasons might be its biggest selling points. Yet those qualities didn’t seem to matter so much among women ages 20 to 35 in new research from Brian Wansink’s Cornell Food and Brand Lab. When the researchers told the study’s non-tofu eaters about the health benefits, just 12 percent said they’d consider giving it a go. But when the scientists talked about price or showed an easy ten-minute recipe with the tagline “Cooks Like Chicken,” nearly 50 percent of non-users jumped on the bandwagon. Whether it tastes like chicken seems beside the point: The three most popular uses — tofu scramble, tofu stir-fry, salad mix-in — seem to accommodate just about any mystery meat.