Many people are addicted to sugar, even if they don’t realize it. Sugar is hidden in cereal, bread and sauces. It’s poured into desserts, soda and coffee drinks. It lurks in processed foods in many forms (syrups, cane juice, fructose and turbinado, to name just a few). Consuming all of this sugar increases our desire for it, as evidenced by research demonstrating how sugar activates the brain’s reward systems much the way drugs do.