Target to Promote Healthy Foods
These are not great times for the packaged-food industry, thanks to Americans’ increasing interest in fresh ingredients and growing disregard for things boxed and canned. Target has just informed some of the nation’s biggest food companies that its stores will no longer be promoting their products or featuring them as prominently as Target has in the past. This means that instead of pushing sugared cereals, processed snack foods, canned items, and stuff like mac and cheese in the front of the store, close to checkout areas, Target will be promoting healthier foods like yogurt and granola, which happen to have a higher markup. Industry analyst Amy Koo told The Washington Post that Target’s move may signal a shift at other retail outlets as well. “Fundamentally, food suppliers are going to have to grapple with this new landscape,” she said.