McDonald’s may best be known for its hamburgers, but the fast-food chain is changing out its trademark beef patties for the potato variety—well, in India at least. The fast-food chain is planning to open two new vegetarian-only restaurants in the predominately Hindu and Muslim country next year; menu items will include locally-inspired dishes like the Mcaloo Tikki, a burger made with a breaded potato and pea patty, special vegetable sauce, ketchup, red onion and two slices of tomato. The restaurant will also offer the McCurry Pan, a dish of curried broccoli, baby corn, mushrooms and red bell pepper that’s baked in a crust.
McDonald’s locations in India already don’t sell beef or pork, and the kitchens are separated into vegetarian and non-vegetarian sections. The new restaurants are set for locations in “northern Indian cities that are pilgrimage sites for Hindus and Sikhs,” according to Rajesh Kumar Maini, a spokesman for the company’s north and east Indian operations who was quoted in a recent article.
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What do you think about the chain’s vegetarian options? Is it a ploy to get customers in the door, or just a new localized offering?