Mars Candy Bars Are Shrinking by Victoria Phillips in Food News, February 17, 2012
- Mars is paying more attention to smaller portions.
King Size Snickers are on their way out: Mars Inc., the company that makes chocolate candy bars like Twix and Milky Way, plans to halt production of any chocolate product with more than 250 calories per serving by the end of 2013.
Spokeswoman Marlene Machut said the plan to stop shipping any chocolate product that exceeded 250 calories per portion by the end of 2013 was part of Mars’ “broad-based commitment to health and nutrition.”
As part of a “broader push for responsible snacking,” the company has also vowed to reduce sodium by 25 percent in all its products by 2015.
Tell us: What do you think of the new calorie restrictions?
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More posts from Victoria Phillips.
Tags: candy bars
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As long as the price shrinks accordingly, I'm all for it!
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I think it Is great!! One can Still enjoy a candy bar just
With a few less calories:)
[...] Inc announced it will eliminate it’s King Size line of Snickers, Twix, and M&M’s. By 2014 all MARS candy bars will have a maximum of 250 [...]
Please- whatever you do– don’t change the wonderful dark chocolate/ Midnight Milky Ways!
[...] got really excited the other day when I read on Food Networks Healthy Eats blog about Mars’s plan to shrink their candy [...]
i Hate the new 3musketeers bar. ive been eating this candy for 30years. WHAT HAPPENED TO THE THE OLD MIDDLES? YUCK on the new darker chocolate stuff in the middles
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