Are You Willing to Pay More for Healthy Food?

by in Food News, Grocery Shopping, July 2, 2011
grocery store
How much are you willing to fork over at the register?

A recent study finds that Americans aren’t willing to put their money where their mouth is for healthier restaurant options. Are some foods worth the extra cash?

Footing the Bill

A study published in June finds that a large chunk of Americans aren’t willing to pay more for healthy foods at restaurants. The New York based marketing research firm that published the report found that approximately 70 percent of consumers over age 50 don’t expect to pay a higher price for more health-conscious menu items. The study also points out a decrease since 2007 in overall interest in seeking out healthier fare.

There seems to be a bit more hope for younger folks (ages 18 to 24) — only 44 percent said they wouldn’t be willing to cough up more money.

Researchers recommend that restaurants increase efforts to offer healthy fare at comparable price points to other menu choices to keep customers coming back. My suggestion: restaurants could downsize large portions to help adjust costs.

Money-Saving Solutions

Eating healthy doesn’t have to break the bank, use our money-saving tips when cooking at home or dining out.

Eat Out Less – Don’t rely on restaurants to be your source for healthy. Making your own meals is almost always the smarter choice.

Shop Around – When shopping for healthy foods, hit up a few different stores to find the best bargains. You don’t need to go to multiple places every week, but a few extra trips can lead to big savings.

Bulk Up – Produce, grains, spices, meat, seafood and other healthy items can come cheaper when bought in large quantities. See more tips for buying in bulk.

Cheap (Healthy) Eats – Put these 10 Foods Under $3 on your shopping list.

Go Local – There’s no doubt that fruits and vegetables are healthy parts of any diet. Buying seasonal produce from local sources is often the most affordable way to go.

Tell Us: Should healthier foods cost more? Are you willing to pay?

Dana Angelo White, MS, RD, ATC, is a registered dietitian, certified athletic trainer and owner of Dana White Nutrition, Inc., which specializes in culinary and sports nutrition. See Dana’s full bio »

You Might Also Like:

Similar Posts

This Week’s Nutrition News Feed

In this week’s news: Mondays get even more meatless; the world learns what happens when a household bans sugar (hint: a book deal); and coupon-clipping takes a healthier turn. Hitting the Beach — and the Tofu Why book Canyon Ranch when you can visit Grandma in Boca? Earlier this week, the Florida city announced thatRead more

Comments (1,136)

  1. izrada web sajta…

    Today, while I was at work, my cousin stole my iPad and tested to see if it can survive a forty foot drop, just so she can be a youtube sensation. My iPad is now destroyed and she has 83 views. I know this is entirely off topic but I had to share it wi…

  2. elektroschocker kaufen…

    [...]Sites of interest we have a link to[...]…

  3. Дипломная работа по таможенной системе н…

    [...]below you will obtain the link to some websites that we think you should visit[...]…

  4. youtube favorites…

    Thanks for every other great post. The place else could anyone get that kind of info in such a perfect method of writing? I have a presentation subsequent week, and I am at the look for such info….

  5. buy facebook followers…

    [...]Wonderful story, reckoned we could combine some unrelated information, nonetheless really really worth taking a appear, whoa did a single understand about Mid East has got much more problerms as well [...]…

  6. belly dancing instruction…

    [...]although web sites we backlink to below are considerably not related to ours, we feel they are truly really worth a go by, so possess a look[...]…

  7. seorimícuaro…

    Someone essentially help to make seriously articles I would state. This is the first time I frequented your web page and thus far? I surprised with the research you made to make this particular publish incredible. Great job!…

  8. pole dancing courses…

    [...]Here is a great Weblog You may Uncover Fascinating that we Encourage You[...]…

  9. Whispering Misty about this…

    yes yo you are going to skip the workshop!…

  10. How to pass a drug test…

    [...]here are some hyperlinks to sites that we link to due to the fact we feel they may be worth visiting[...]…

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>