Are You Willing to Pay More for Healthy Food?

by in Food News, Grocery Shopping, July 2, 2011
grocery store
How much are you willing to fork over at the register?

A recent study finds that Americans aren’t willing to put their money where their mouth is for healthier restaurant options. Are some foods worth the extra cash?

Footing the Bill

A study published in June finds that a large chunk of Americans aren’t willing to pay more for healthy foods at restaurants. The New York based marketing research firm that published the report found that approximately 70 percent of consumers over age 50 don’t expect to pay a higher price for more health-conscious menu items. The study also points out a decrease since 2007 in overall interest in seeking out healthier fare.

There seems to be a bit more hope for younger folks (ages 18 to 24) — only 44 percent said they wouldn’t be willing to cough up more money.

Researchers recommend that restaurants increase efforts to offer healthy fare at comparable price points to other menu choices to keep customers coming back. My suggestion: restaurants could downsize large portions to help adjust costs.

Money-Saving Solutions

Eating healthy doesn’t have to break the bank, use our money-saving tips when cooking at home or dining out.

Eat Out Less – Don’t rely on restaurants to be your source for healthy. Making your own meals is almost always the smarter choice.

Shop Around – When shopping for healthy foods, hit up a few different stores to find the best bargains. You don’t need to go to multiple places every week, but a few extra trips can lead to big savings.

Bulk Up – Produce, grains, spices, meat, seafood and other healthy items can come cheaper when bought in large quantities. See more tips for buying in bulk.

Cheap (Healthy) Eats – Put these 10 Foods Under $3 on your shopping list.

Go Local – There’s no doubt that fruits and vegetables are healthy parts of any diet. Buying seasonal produce from local sources is often the most affordable way to go.

Tell Us: Should healthier foods cost more? Are you willing to pay?

Dana Angelo White, MS, RD, ATC, is a registered dietitian, certified athletic trainer and owner of Dana White Nutrition, Inc., which specializes in culinary and sports nutrition. See Dana’s full bio »

You Might Also Like:

Similar Posts

This Week’s Nutrition News Feed

In this week’s news: Mondays get even more meatless; the world learns what happens when a household bans sugar (hint: a book deal); and coupon-clipping takes a healthier turn. Hitting the Beach — and the Tofu Why book Canyon Ranch when you can visit Grandma in Boca? Earlier this week, the Florida city announced thatRead more

Comments (1,136)

  1. swinger club says:

    swinger club…

  2. the quest says:

    the quest…

    Hey There. I found your blog using msn. This is an extremely well written article. I will be sure to bookmark it and return to read more of your useful info. Thanks for the post. I will certainly comeback….

  3. Movie Reviews…

  4. tube of Sunshine Mint silver rounds…

    [...]below you will uncover the link to some web sites that we assume you ought to visit[...]…

  5. CV Maker says:

    CV Maker…

    [...]please go to the internet sites we follow, like this one particular, because it represents our picks through the web[...]…

  6. Hotels and Flights…

    [...]just beneath, are several completely not related internet sites to ours, on the other hand, they’re certainly really worth going over[...]…

  7. Реферат по педагогике на тему “Основопол…

  8. acompanhantes sp…

    You must participate in a contest for probably the greatest blogs on the web. I will advocate this website!…

  9. FlytouchTablets…

    Usually I do not read article on blogs, but I wish to say that this write-up very forced me to try and do it! Your writing style has been surprised me. Thanks, quite nice post….

  10. online flirting…

    [...]one of our guests recently encouraged the following website[...]…

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>