Taste Test: Frozen Waffles

by in Grocery Shopping, Taste Test, September 14, 2010
Waffle Taste Test
Waffle Brand Face-Off: Which Will Reign Supreme?

For a quick breakfast, many folks turn to frozen options, like waffles. We checked out 5 popular brands to see how healthy they really are.

The Criteria
For this taste test, we looked at taste, texture and nutrition information including calories, fat and fiber. We rated each brand on a 5-point scale (5 being the highest).

Several of the brands contained high amounts of numerous B-vitamins, which are typically found when enriched wheat flour is used (the government mandates that enriched products must re-add B-vitamins). So don’t be fooled into thinking they’re healthier, since vitamins are lost during processing and then added back in.

In general, frozen waffles can be a healthful breakfast option as long as you stick to reasonable portions (2 waffles are a serving size) and top with healthy options, like fresh fruit or chopped nuts and a moderate amount of maple syrup (2 tablespoons or so).

Aunt Jemima Homestyle Waffles

Rating: 2.5
Cost: $2.50/box
Nutrition Info (per 2 waffles): 170 calories; 5 grams fat; less than 1 gram fiber
Our Take: With corn syrup, natural and artificial flavors and enriched wheat flour as the primary ingredient, this brand leaves a lot to be desired. The flavor was also a disappointment – although crispy, it tasted like cardboard.

Van’s Totally Natural Waffles
Rating: 4.5
Cost: $2.99/box
Nutrition Info (per 2 waffles): 230 calories; 7 grams fat; 1 gram fiber
Our Take: The flavor of these waffles was fresh, crispy with a slightly sweet aftertaste—the favorite of the bunch. The box touts that these waffles are made without high fructose corn syrup and no artificial flavors. They’re also gluten-free, dairy-free and egg-free. Instead of wheat flour, they’re made with brown rice flour, potato starch, rice flour and soy flour. Even with the alternate starches, the fiber content is about the same as most other brands.

Nature’s Path Homestyle

Rating: 4
Cost: $2.99/box
Nutrition Info (per 2 waffles):
270 calories; 10 grams fat; 2 grams fiber
Our Take: This gluten-free, organic brand has a pleasant flavor with a slightly sweet aftertaste. It’s made from brown rice flour, corn flour and potato starch. On the downside, it’s also the highest of the five brands in calories and grams of fat.

Eggo Homestyle Waffles

Rating: 3.5
Cost: $2.99/box
Nutrition Info (per 2 waffles): 190 calories; 7 grams fat; less than 1 gram fiber
Our Take: This brand had a crunchy texture and fluffy mouth feel. The first ingredient is enriched wheat flour, which explains all the extra B-vitamins and iron listed on the nutrition facts label.

Earth’s Best Organic Mini Waffles
Rating: 4
Cost: $3.39/box
Nutrition Info (per 2 sheets of minis): 180 calories; 7 grams fat; 4 grams fiber
Our Take: Although Earth’s Best is marketed to kids (as you can see from the cartoon image on the box), it’s a healthy option for adults too. The waffle looks darker in color and isn’t as crunchy as many of the other brands, but you can taste the whole grain.

TELL US: What’s your favorite brand of frozen waffles?

Toby Amidor, MS, RD, CDN, is a registered dietitian and consultant who specializes in food safety and culinary nutrition. See Toby’s full bio »

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Comments (12)

  1. I am a huge fan of Vans but really love Kashi!

  2. peachyperspective says:

    Your latest instant oatmeal post is no where to be found. Please repost!

  3. Stacey says:

    I love Wegman's brand Belgium waffles

  4. Amoret says:

    Our favorite used to be the Eggo Nutri-Grain Whole Wheat waffles (NOT the low fat version which has a rubber texture). Crispy, great taste, and pretty healthy at 160 cals/6g fat/3g fiber for two waffles. My 2 and 6 year old will even eat them without syrup…just right out of the toaster, cooled down, and into their hands, no cutting necessary. But now that we've discovered they have a BLUEBERRY Nutri-Grain version, THAT is our new favorite! Those have 180 cals/5g fat/3g fiber for two waffles. The four of us can eat a whole box during a weekend breakfast.

  5. Tracy says:

    My kids have tried them all, and their favorite is Eggo Cinnamon Toast Waffles. I stopped buying them when Kellog's was having their manufacturing problems. I tried Van's. My 4 kids did not like them. I tried Krusteaz. These passed the mark. We eat the waffles, french toast with a little butter and a banana with a glass of milk for a quick breakfast during the week for my picky eaters. On the weekend, everything is made from scratch. Healthier and more fun!

  6. unsilent majority says:

    This is an unrealistic article. Yes, we get it, your kids love the healthy organic non mass-produced evil corporate waffles. Meanwhile, the rest of our kids like the Eggos and Krusteaz waffles.

  7. MSmith says:

    If you look. Aunt Jemima is the only one that does not use artificial color or flavors.

  8. windowsill says:

    Would you be excited about exchanging links?

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