Connected: Wired Magazine Digs Up Tasty Food Data with FoodNetwork.com by Maria Russo in News, October 23rd, 2013
It’s a big month at Food Network. As the network celebrates its 20th birthday and its fans gear up for the year’s biggest food holiday, Thanksgiving, its website took the spotlight in Wired’s November issue. Wired’s editors looked at the site’s nearly 50,000 recipes and its almost 1 million comments to answer, once and for all, questions about what foods Americans are cooking and how. With kid-friendly classics like hamburgers and pasta with meatballs to dressed-up dishes like risotto, creme brulee and souffles — and seemingly every imaginable meal in between — FoodNetwork.com’s database offered the ultimate one-stop resource for number-crunching of the recipe sort. What resulted was an impressive eight-page spread: one of the most exhaustive data collections to date and a better understanding of what we’re putting on the family table.
Just in time for the upcoming Thanksgiving holiday, Wired investigated one of the most celebrated slivers of FoodNetwork.com — Thanksgiving Central — to offer “The Only Thanksgiving Guide You Want.” This course-by-course breakdown encompasses not only deliciously simple seasonal recipes and how-tos to help you shop for these dishes, but also interactive charts that allow for easy decision-making when selecting between the many mashed potato, stuffing, gravy and pie offerings available. Just take your pick among recipes that require “Marathon Shopping” and “Slaving at the Stove,” or opt for the “Labors of Love” or something “Quick and Easy,” and serve up a holiday-worthy feast in a flash.