What to See and Say in a Wine Store — Outsmarting Wine by Mark Oldman in Drinks, September 21st, 2011
Every week, Mark Oldman — wine expert, acclaimed author and lead judge of the hit series The Winemakers — shares with readers the basics of wine, while making it fun and practical. In the coming weeks, he’ll tell you what to ask at a wine store, at what temperature to serve it and share his must-have wine tools.
Come clean: In a wine shop, you choose by the label. Not to worry — I, too, am seduced by alluring packaging. But what if you want to make sure that the wine also tastes good? Here’s a plan of attack that even a novice can conquer.
First, you need to maximize the chances that the store has smart, helpful clerks and not the snide, zoned-out clerks that make me head straight to an online seller. If you don’t already know the shop’s reputation, do some reconnaissance. Are the bottles cool to the touch or are they baking in the sun, on the road to ruin? Does the place use homemade shelf signs, or just plastic cards with canned advertising copy? Does it host free tastings? All are clues that the merchant takes its business and its customers seriously.