by Sarah De Heer in Events, August 22nd, 2011
by FN Dish Editor in Shows, August 22nd, 2011
Last week, Food Network launched The Great Food Truck Race: Lunch Is On Us campaign, with Korilla BBQ and Devilicious Food Truck each serving out 100 free lunches this past Friday in New York City and San Diego, respectively.
Fans that waited in line on Friday for Korilla BBQ got to choose anything off their menu, including their famous burritos. Over on the West Coast, fans were treated to Devilicious’ decadent butter-poached lobster grilled cheese sandwiches.
“This has been a great experience — such an incredible turnout,” said Eddie from Korilla BBQ. “We’re ready to make 200-300 meals today, possibly 500 including dinner.”
by Sarah De Heer in Shows, August 14th, 2011
The second season of The Great Food Truck Race hit the road with eight new food trucks and a grand prize of $100,000. Each truck will try to pull out all their tricks to stay in the game but, ultimately, one truck must go each week. Every Monday, FN Dish brings you exclusive exit interviews with the latest Food Truck contestants to get the boot.
This week, Devilicious Food Truck’s marketing strategy seemed clever at first, enticing people over to eat their food, but it came back to haunt them in the end.
FN Dish: $100 isn’t a lot of money, but your team had the clever idea to go to a commissary. Can you tell the readers what that is?
DFT: A commissary is where we park our trucks to meet health code requirements; they also supply food, beverages and other items necessary to run our trucks.
Continue reading their exit interview »
by Victoria Phillips in Shows, August 13th, 2011
The second season of The Great Food Truck Race hit the road last night with eight new food trucks and the bright lights of Vegas. With a grand prize of $100,000 on the line, each truck will try to pull out all their tricks to stay in the game, but ultimately, one truck must go each week. Every Monday, FN Dish will bring you exclusive exit interviews with the latest “Food Truck” contestants to get the boot.
This week, Sky’s Gourmet Tacos seemed to face one challenge after another — money, a blown-out tire and resulting time constraints — and unfortunately, Barbara, her son Victor and business partner Kevin had to say goodbye.
FN Dish: I originally thought the $500 was going to be your major setback due to pricey ingredients; however, it looks like your blown tire might have sent your team home. Tell us about that moment and what you did to make up for lost time and money.
SGT: At the time the tire blew, we were literally right in the middle of engaging team strategy for Vegas — the cameras were rolling. During those hours of delay in locating and then having the tire replaced, I missed 12 critical phone calls, including our confirmation call for the high school’s spring break student fundraiser of which we were the exclusive food vendor for 1,500 kids/parents/supporters.
by Sarah De Heer in Food Network Chef, Shows, August 12th, 2011
From New York to California, Korean barbecue to waffles, food trucks are taking the nation by storm as season 2 of The Great Food Truck Race kicks off tomorrow.
Food trucks across the country have established cult followings by harnessing social media and grass roots marketing. Now, you can get in on the action, too. All season long, follow Food Network’s Facebook and Twitter updates to learn how you can score a free lunch.
Here’s how it works: On Sunday night, immediately following each episode of The Great Food Truck Race, visit Food Network’s Facebook page to see which city and food truck will host a Friday lunch.
Find out how to receive a free lunch »
by Sarah De Heer in Shows, May 21st, 2011
This past Tuesday, Food Network fans had the chance to leave a question for Tyler Florence about his new season of The Great Food Truck Race on Food Network’s Facebook page. We promised he’d answer a selection of them:
William Zoellick: How do you determine which food trucks are to compete?
Tyler: The casting process is handled by the production company in Los Angeles and they look for a good slice of an American story. This year we have trucks from New York, Miami and Cleveland — they’re all the best-of-the-best.
Tammy Sanner McCrae: How do you pick the cities you stop in?
Tyler: We didn’t want to double up on the cities we visited in the previous season, so this year we started out in Malibu, then we went to Las Vegas, Salt Lake City and so on. Every season, we’re going to plot a new course across the United States with new cities.
More of your questions answered after the jump »
The second season of The Great Food Truck Race is hitting the road, with chef Tyler Florence returning as host. While you’ll have to wait until Sunday, August 14 to watch the first episode, we can give you a first look now.
Eight trucks from around the country, with three contestants each, embark on a culinary road trip, coming face-to-face with conditions including: weather problems, location mishaps, food sourcing issues and ever-changing customer taste buds. Let’s not forget to factor in the dynamic of the teams, many of them with existing relationships such as: brother and sister, best friends, mother and son and husband and wife to-be.
What’s on the line? The last truck standing wins $100,000 ($50,000 more than last year’s grand prize) and bragging rights.
Meet the road warriors after the jump »