Yesterday we introduced you to Natalie Sideserf, one half of the Sideserf Cake Studio business — and one half of the Sideserf family. Today it’s all about Natalie’s business partner and husband, Dave. Together, the Sideserfs are set to star on the all-new upcoming series Texas Cake House (premiering Monday, July 10 at 9|8c), which will give fans an insider’s look at how this power couple bring their next-level cake creations to life and manage to navigate their marriage along the way.
While Natalie handles much of the design elements of their business, Dave’s role runs the gamut, he tells us. But he’s quick to add that when it comes to eating and working with cake, “The taste test is my favorite part!” Read on below to hear more from Dave and find out how what he thinks is the trickiest part of running Sideserf Cake Studio. And learn all about his and Natalie’s too-cute dog, Mrs. Robinson.
Tell us a bit about your background and how you came to work with Natalie.
Dave Sideserf: I have always liked cooking and worked in kitchens growing up. After graduating college, I worked in the tech field, where I learned a ton about business development. After years of building the foundation of Sideserf Cake Studio, the time finally came where we both realized my full-time assistance was needed.
What was it like leaving your career to work with Natalie at Sideserf Cake Studio?
DS: My previous employer was a startup that was hired by some pretty major companies. Much of my time was spent working with those organizations onsite, which allowed me to gain a lot of exposure to the inner workings of businesses of varying sizes. That experience has been extremely helpful in building our brand. Read more