Tag: supermarkets

11 Psychological Tricks of the Supermarket Trade

by in Shows, December 8th, 2013

11 Psychological Tricks of the Supermarket TradeAs we’ve seen in Guy’s Grocery Games, navigating a grocery store is not an easy feat. You go in for milk and leave with six bottles of wine (on sale!) and a bag of chips. Our friendly grocers are just honest businesspeople trying to sell some food. We would never accuse them of Jedi mind tricks.

Okay, yes we would. No consumer arena has been as psychoanalyzed as much as the grocery store. Like any responsible business owner, grocers have studied their consumers and learned what makes us tick. Often referred to as “the racetrack,” a grocery store is designed to get you into the “track” and make you go as slowly as possible through every aisle. Most of the major products have been strategically placed to maximize your time and money spent.

Here are a few tricks of the trade:

1. Locked Door Behind You: Grocery store doors are usually one-way. Once inside, you’ll have to walk past a few special offers to find the exit. It’s like when the frail, screaming victim in a horror movie realizes the only way out of their current environment is through it. Instead of killing you, grocery stores just want to sell you some Oreos.

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