As we’ve seen in Guy’s Grocery Games, navigating a grocery store is not an easy feat. You go in for milk and leave with six bottles of wine (on sale!) and a bag of chips. Our friendly grocers are just honest businesspeople trying to sell some food. We would never accuse them of Jedi mind tricks.
Okay, yes we would. No consumer arena has been as psychoanalyzed as much as the grocery store. Like any responsible business owner, grocers have studied their consumers and learned what makes us tick. Often referred to as “the racetrack,” a grocery store is designed to get you into the “track” and make you go as slowly as possible through every aisle. Most of the major products have been strategically placed to maximize your time and money spent.
Here are a few tricks of the trade:
1. Locked Door Behind You: Grocery store doors are usually one-way. Once inside, you’ll have to walk past a few special offers to find the exit. It’s like when the frail, screaming victim in a horror movie realizes the only way out of their current environment is through it. Instead of killing you, grocery stores just want to sell you some Oreos.
1. He doesn’t believe in kid-friendly recipes. “What do your kids like to eat? That’s a good kid-friendly recipe,” he says. Even better: Ask them to help in the kitchen. “Get them involved with whatever you cook. Let them feel something!” It’ll turn picky eaters into enthusiastic ones, Guy says.
2. He’d take a wok over the grill any day. “The wok is one of my favorite things to work with when I’m camping,” he says. “Outdoor cooking is not just about hot dogs and hamburgers. There are so many styles of food you can make.”
Earlier this week, FN Dish caught up with Guy Fieri for a Facebook chat before Guy’s Grocery Games premieres this Sunday at 8pm/7c. The brand-new show puts chefs in real-life grocery shopping situations and challenges them to cook meals in a real supermarket — for a chance to win up to $20,000. Guy answered questions about the competition, the show’s concept and the various challenges, and he also revealed some fun details about himself.
On Guy’s Grocery Games, the shopping and cooking challenges are determined by host Guy Fieri, but the food that the chefs create is ultimately judged by a panel made up of celebrity chefs and notable tastemakers from the food world, among them Melissa d’Arabian, Beau MacMillan and Richard Blais. Before watching the season premiere this Sunday at 8pm/7c, get to know the roster of judges. And get an exclusive preview of the episode.
On the new series Guy’s Grocery Games, premiering this Sunday, Oct. 20 at 8pm/7c, four chefs compete in three rounds of challenges that incorporate both grocery shopping and cooking. The contestants must tackle the everyday challenges of shopping in the aisles of the supermarket, where every ingredient isn’t always available or in stock. Host Guy Fieri sets the cooking challenges and provides the chefs with their shopping lists. By the end, only one chef will get the opportunity to win up to $20,000 in cash.
You would think that for a show like this the competition would take place in a large film studio, but in actuality, the set of Grocery Games is located inside a real supermarket, the Fields Market in West Hills, Calif., to be exact. This is where all the games, cooking and judging go down.
There’s no doubt that Guy Fieri is a larger-than-life personality who can cook big and bold, flavorful food to match. Since winning Food Network Star, he’s been a fixture on TV, bringing his off-the-hook brand with his shows Guy’s Big Bite, Diners, Drive-Ins and Dives, and now Guy’s Grocery Games, premiering on Sun., Oct. 20 at 8pm/7c. But how well do you know Guy? For one, he didn’t always have blond hair and a goatee. But his passion for food grew with him from an early age. It’s because of it that he ended up a successful restaurateur and cooking show host. Take the quiz below to find out how much you actually know about Guy.
Test Your Knowledge: Guy Fieri
Think you know everything about Guy Fieri? Take this quiz to find out how well you know the Food Network star.
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The first restaurant Guy opened is called:
Guy's Trattoria and Pasta Bar
Guy's American Kitchen and Bar
Which one of the following does Guy collect almost always in the color yellow?
What was Guy's first Food Network show?
Ultimate Recipe Showdown
Guy Off the Hook
Guy's Big Bite
Diners, Drive-Ins and Dives
Guy's Road Show
Which of the following is not one of Guy's sayings?
That's off the hook
Love, peace and taco grease
Real deal Holyfield
On like Donkey Kong
Guy's study abroad experience in ______ inspired him to begin a culinary career.
Guy's favorite food is:
Spaghetti and meatballs
Which car does Guy drive on his show Diners, Drive-Ins and Dives?
When he was a kid, Guy ran a food cart selling:
With which other Food Network personality does Guy host a competition cooking show?
Which season of Food Network Star did Guy win?
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Going to the supermarket can often feel like a competition, especially when you’re racing to get in and out in record time, or trying to get the best bang for your buck with specials, sales and coupons. And when you’re looking for all the ingredients for a recipe, just finding everything can be an exercise in frustration while getting to know the store’s stocking system. Wouldn’t it be great if you could actually get rewarded for all the troubles of grocery shopping? Well, now Food Network is turning the supermarket into a battleground with the new show, Guy’s Grocery Games (premiering Oct. 20 at 8pm/7c), hosted by the one-and-only Guy Fieri.
“I think that Triple G is a first of its kind,” Guy recently told FN Dish. “There are two common concepts here: cooking and shopping. But we’ve never really highlighted the shopping before. We’ve seen shopping competition shows before, but now we’re taking the shopping component and the chef’s creativity and mixing in time, money and challenges. Bundle it altogether and you’ve got a super high powered, family-friendly show on Food Network. That’s what this show is going to be.”