Tag: Creative Services

It’s not easy “keying” green.

by in View All Posts, View Video Only, July 1st, 2009

clairegreenmain
Greenscreen isn’t just for summer’s big budget action movies. It’s also used to place your favorite Food Network stars in worlds beyond their kitchens and imaginations. For example, take Claire Robinson’s show promo for the first season of 5 Ingredient Fix. One of our producers, Olivia, developed this spot after talking with Claire about her culinary point of view, and then shot it on a greenscreen backdrop back in March to highlight the entire season.

Like kernels transforming into summer movie popcorn, here is the before and after:

BEFORE

[pickle url="http://www.pickle.com/flshentrw/cp20/VP/1699/FOOD/1030345"]

AFTER

[pickle url="http://www.pickle.com/flshentrw/cp20/VP/1698/FOOD/1030186"]

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Once, Twice, Three Times a Logo

by in View All Posts, May 18th, 2009

Everyday in these hallowed halls, I walk past our logo, encompassed in our fabulous new graphics look. The colors and textures of the logo you see that accompany Food Network shows on TV, or on print campaigns (like billboards or on taxi’s) are all created by my department – Creative Services. Toot, toot.

Then one day it hit me like a crème pie filled with hand whipped lemon meringue, what’s up with the logo?! Where has it been over the years, and why did it go there?

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Behind the Scenes with Feimster

by in View All Posts, May 4th, 2009

Welcome to the first installment of Feimster’s Filming… This is my coworker Michael Feimster, Associate Producer in our department, Creative Services.

Hi Feimster!
Hey everybody!

A part of Michael’s job at Food Network is to shoot behind the scenes footage of talent for our department. Recently, Michael filmed on Guy’s Big Bite’s set.

Michael, can you explain what this particular footage will be used for?
We use this backstage b-roll [additional shots to cutaway from or cover up a main interview or video story] when we’re trying to jazz up the Upfronts [talent or show reels for advertisers]. Or, it can also be used for any [Creative Services] producers who need backstage footage for their promos [on-air commercials]. I shoot about 2 hours worth of b-roll per talent, sometimes more.

Yikes! So you’ve been tapped as the official behind the scenes guy for our department. Which means that you’ve gotten to go to some very cool shoots for exciting & new (sings) upcoming Food Network seasons. Just between us of course, give me the on-set scoop!
I got to meet Guy [Fieri]. He was really fun to shoot, and he’s a well nice well guy and a really nice individual. He’s really professional when the camera’s on, and when the camera stops he can joke around, [but] as soon as the camera starts rolling again he’s back on.

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Next Food Network Star — Shoot revealed

by in View All Posts, April 20th, 2009

By now, you must have all seen the new Next Food Network Star (NFNS), Season 5 promo running – if not, take a minute to get caught up:

    Well, my lovely department, Creative Services, oversaw the entire shoot (video and photo) for the ENTIRE promotional campaign of NFNS 5.

    So, for all you Next Food Network Star junkies out there, impatiently counting down to June 7th, here is a play by play of the shoot day (from a secret inside source) to tide you over!:

  • 6:20a – Arrive at Chelsea Market to assist making sure that the crew gets in and set up. The market is actually quiet. The production company, Mrs.K, starts setting up.
  • 7:30a – The first four contestants, Teddy, Jen, Katie, and Michael arrive.

  • 8:00- 10:00a Separate and label the clothes for the contestants. Go through shirts with Michael, contestant, finally, decide on a shirt. Make sure that the contestants are in the right outfit at the right time, in the right place, throughout the day. Walkie talkie starts to weigh down whole body.
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The Making of a Food Network Promo!

by in View All Posts, April 6th, 2009

It’s 5am, and I am half asleep on a train to upstate NY to assist on my first promo shoot. We’re shooting a “How Do You Iron Chef” (HDYIC) interstitial at Suffern Middle School. Based on the show Iron Chef America, HDYIC interstitials show actual viewers holding their own Iron Chef competitions in their homes or communities. For the next two days, we’ll be capturing 11-14 year-olds battling each other with middle school coconut concoctions.

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