A few weeks ago, I was lucky enough to spend some time in New Orleans. It has long been one of my favorite cities in the United States, both for its food and its people, and I always leap at any opportunity I get to visit.
I was even more excited on this occasion, however, as the particular reason for this visit was to attend the Tales of the Cocktail convention, which was celebrating its 10th anniversary. From an event which began in 2002 with just a handful of attendees, this celebration of the mixed drink now attracts well over 20,000 people, including representatives of all the major spirit brands as well as the best bartenders and cocktail enthusiasts from around the globe.
I will admit that it is, at its heart, an excuse for the cocktail community to have a really good time. There are also plenty of fascinating seminars, presentations by brands large and small, as well as enough tasting sessions to give you a good snapshot of what the latest developments are in the drinks business.
Here are the top five trends I saw emerging from 2012 Tales of the Cocktail:
1. Shrubs and Cobblers
If you thought that “shrubs” and “cobblers” had more to do with gardening and baking than with booze, think again. They are now appearing on cocktail menus all over the country.
Read more of Simon’s Top 5 Trends