Game Day is one of the most divisive days of the year, but if there’s one thing that can loosen tightly-wound team alliances and unite us all, it’s booze. Recent Nielsen data shows that the week prior to the Super Bowl generated a nine-percent sales increase in beer nationwide — an impressive spike to be sure, but the same report indicates that the popularity of wine and spirits is also on the rise. The unofficial national beverage has some stiff competition, and perhaps a huddle is in order. Here’s the plan: Rather than piling your brews into a gigantic ice-filled tub, greet your guests with a fizzy (and budget-friendly) cocktail featuring your favorite lager or ale. We’ve got a potent michelada, citrusy beer punch and even a spicy ale-based Bloody Mary to bring beer back into the end zone.
Mauro’s Michelada Supreme (pictured at top)
Jeff Mauro serves this boozy creation in a chilled, salt-rimmed glass just like a traditional michelada, but with a few invigorating additions — namely, fish sauce, hot sauce and a generous dose of chile powder.