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It’s not easy “keying” green.

by in View All Posts, View Video Only, July 1st, 2009

clairegreenmain
Greenscreen isn’t just for summer’s big budget action movies. It’s also used to place your favorite Food Network stars in worlds beyond their kitchens and imaginations. For example, take Claire Robinson’s show promo for the first season of 5 Ingredient Fix. One of our producers, Olivia, developed this spot after talking with Claire about her culinary point of view, and then shot it on a greenscreen backdrop back in March to highlight the entire season.

Like kernels transforming into summer movie popcorn, here is the before and after:

BEFORE

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AFTER

[pickle url="http://www.pickle.com/flshentrw/cp20/VP/1698/FOOD/1030186"]

CONTINUE READING

Susie’s Answers – Episode 3

by in View All Posts, View Video Only, June 26th, 2009

[pickle url="http://my.foodnetwork.com/flshentrw.flash/cp20/VP/618966/1/16028346/16027869/1/1/1"]


- Submit Questions to Susie
- Read Episode 3 Viewer Questions
- Watch Susie’s Answers – Episode 1
- Watch Susie’s Answers – Episode 2
- Watch Susie’s Answers – Episode 4

Feasting on Inspiration

by in View All Posts, View Video Only, June 24th, 2009

altonfeastingonwaves

Ancient Roman Philosopher, Marcus Tullius Cicero said “Cultivation to the mind is as necessary as food to the body.” Well, hopefully most of us definitely agree with the food part, but the mind needs inspiration as well, especially to cultivate a promo.

On her 9th anniversary at Food Network, I asked Writer/Producer, Olivia Mazyuk, to share some little known facts on where inspiration comes from for a Food Network promo, in regards to one of her most challenging spots to date, Feasting on Waves — to promote a 4-part series featuring Alton Brown’s personal journey exploring the Caribbean.

YouTube Preview Image
  • For the initial brainstorming session, everyone involved took an afternoon trip to Chelsea Piers to literally watch the water move for ideas on how to begin. They watched the current, the flow of the Hudson River, observed the atmosphere – all in an attempt to find ways to evoke these themes into a graphics look.
  • The original script was written as a first-person narrative for Alton to record. Alton, being Alton, recorded something different, and we then adjusted it to a third person account. This collaborative effort is the version that went on-air.
  • The idea for the look of the spot, was inspired by the movie Stranger than Fiction starring Will Ferrell. The team wanted to express Alton’s unique point of view, so each video clip contained a graphic expressing Alton’s thoughts – similar to what was done in the box office film.
  • The original music was composed (in-house) at Food Network, and inspired by reggae songs like “Holy Mount Zion” by Alborosie and “Tranquility” by Gentleman.
  • The collaborative effort is the most inspirational; it took about 120+ hours, and about 8 people to create the 30 second promo.

Happy Wednesday!
Sommer, Creative Services

Susie’s Answers – Episode 2

by in View All Posts, View Video Only, June 19th, 2009

[pickle url="http://my.foodnetwork.com/flshentrw.flash/cp20/VP/618466/1/16028845/16028371/1/1/1"]


- Submit Questions to Susie
- Read Episode 2 Viewer Questions
- Watch Susie’s Answers – Episode 1

Susie’s Answers – Episode 1

by in View All Posts, View Video Only, June 15th, 2009

[pickle url="http://my.foodnetwork.com/flshentrw.flash/cp20/VP/612966/1/15978360/15975519/1/1/1"]

Read Episode 1 Viewer Questions
- Watch Ask Susie – Episode 2

- Watch Ask Susie – Episode 3

“Girl’s Night Out” Photo Shoot

by in View All Posts, View Video Only, June 15th, 2009

Noah Starr crashes a photo shoot with Sunny Anderson, Aida Mollenkamp, Alex Guarnaschelli, and Anne Burrell for the August/September issue of Food Network Magazine.

Fish tacos at the ball park?

by in View All Posts, View Video Only, May 26th, 2009

Food Network is taking on Yankee Stadium; we sent Noah Starr to see how we’re faring.

SPEAK UP:
Are mahi-mahi fish tacos and frickles breaking ball park food tradition or just improving on the classics?

MLB Footage Courtesy of MLB.com

Follow My Fork – On Set

by in View All Posts, View Video Only, May 15th, 2009

Above is my second installment of Follow My Fork. If you did not catch the first vlog, check it out here.

Today, my nose and fork led me to the set of spirited, bright-haired Anne Burrell‘s Secrets of a Restaurant Chef. There, I tracked down intern Ian, resident expert on everything edible – like Kabocha (a Japanese squash). He let me nibble on some Squash Bread Pudding (who knew squash could be so worldly!). Also, I got to try some delicious skate, a fish- a not so nice name but a tasty treat. You’ll be able to see this fare when it airs on Anne’s show this fall.

Until next week. Here’s to Eating Well!

Yours Truly,
Secretary Confidential

Ace of Cakes is “LOST” on Saturday

by in View All Posts, View Video Only, May 8th, 2009

Calling all Lost and Ace of Cakes (AOC) fans — this Saturday, May 9th, the latter is coming to a close at 9:00 PM ET/PT. (Not permentantly, of course…we’re speaking about the AOC season finale).

Hurley (Jorge Garcia), the jolly Lost fellow whose prime island coping technique is finding the concealed sweets and an avid fan of AOC, secured a delicious dessert for the show’s 100th episode celebration – (check out his blog post about it). With quality taste in mind, Garcia called his fave bakery to make a unique creation.

Duff and his crew not only answered the call, but headed out to visit the Aloha State set to hand deliver the party favor. Sadly, SC didn’t get to join the expedition, but she did get to ask all the probing questions to Charm City Cakes. Find out how the extreme bakery handled getting “lost”:

What Lost character on the cake was the most difficult?
Richard Alpert – his head melted off from the humidity and was then eaten.

Who is the biggest Lost fan on Ace of Cakes?
Lauren! She leaves work early to catch it and invites people over to watch it with her only if they SWEAR to not talk during the episode.

What was the most exciting thing you got to see while on the Lost set?
The props department! The propmaster Rob pulled out items used on old episodes – we saw darma beer, darma soap, Aaron’s cradle, airplane puke bags, luggage, everything. AND he gave Kate’s toy airplane to Erica!

What was your favorite part of the cake?
The characters were definitely our favorite part, and we think the best part. Anna and Elena were able to recreate the cast into sugar form perfectly. The Daniel Faraday figure looked so much like him, it was amazing.

The production company for Ace of Cakes also put together this extended video of their visit to the Lost set. It’s a must see. Super cute:

Charm City Cakes also launched a spiffy new website this week with virtual tours of their store, a blog, and a super chic gallery. Between their new website and the finale this Saturday, all AOC fans will be sure to get their sweet fixes!

Eat Well
Secretary Confidential