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If We Build It, They Will Come.

by in View All Posts, View Video Only, July 15th, 2009

In promos, sometimes our chefs share the spotlight with surprising co-stars: the graphics. The Viva Daisy! spot is no exception, as we’re hoping you’ve already seen on-air. I casually stalked Senior Designer Christopher Clarke and Writer/Producer Steve Tardio paparazzi-style from start to finish as they collaborated and created this promotional piece. Now I am excited to share my roomy front-row seat with you…

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steve-and-christopherChristopher and Steve first brainstorm graphics ideas while reading over the script. The overall concept they developed highlights Daisy’s “spice” and “flourish” through the dynamic movement of the camera, as it twists and turns through Daisy’s world. Christopher creates the graphics portion of the promo, and Steve pulls show footage from Viva Daisy! to incorporate into the spot.

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Susie’s Answers – Episode 5

by in View All Posts, View Video Only, July 10th, 2009

It’s not easy “keying” green.

by in View All Posts, View Video Only, July 1st, 2009

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Greenscreen isn’t just for summer’s big budget action movies. It’s also used to place your favorite Food Network stars in worlds beyond their kitchens and imaginations. For example, take Claire Robinson’s show promo for the first season of 5 Ingredient Fix. One of our producers, Olivia, developed this spot after talking with Claire about her culinary point of view, and then shot it on a greenscreen backdrop back in March to highlight the entire season.

Like kernels transforming into summer movie popcorn, here is the before and after:

BEFORE

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AFTER

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CONTINUE READING

Susie’s Answers – Episode 3

by in View All Posts, View Video Only, June 26th, 2009

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Submit Questions to Susie
Read Episode 3 Viewer Questions
Watch Susie’s Answers – Episode 1
Watch Susie’s Answers – Episode 2
Watch Susie’s Answers – Episode 4

Feasting on Inspiration

by in View All Posts, View Video Only, June 24th, 2009

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Ancient Roman Philosopher, Marcus Tullius Cicero said “Cultivation to the mind is as necessary as food to the body.” Well, hopefully most of us definitely agree with the food part, but the mind needs inspiration as well, especially to cultivate a promo.

On her 9th anniversary at Food Network, I asked Writer/Producer, Olivia Mazyuk, to share some little known facts on where inspiration comes from for a Food Network promo, in regards to one of her most challenging spots to date, Feasting on Waves — to promote a 4-part series featuring Alton Brown’s personal journey exploring the Caribbean.

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  • For the initial brainstorming session, everyone involved took an afternoon trip to Chelsea Piers to literally watch the water move for ideas on how to begin. They watched the current, the flow of the Hudson River, observed the atmosphere – all in an attempt to find ways to evoke these themes into a graphics look.
  • The original script was written as a first-person narrative for Alton to record. Alton, being Alton, recorded something different, and we then adjusted it to a third person account. This collaborative effort is the version that went on-air.
  • The idea for the look of the spot, was inspired by the movie Stranger than Fiction starring Will Ferrell. The team wanted to express Alton’s unique point of view, so each video clip contained a graphic expressing Alton’s thoughts – similar to what was done in the box office film.
  • The original music was composed (in-house) at Food Network, and inspired by reggae songs like “Holy Mount Zion” by Alborosie and “Tranquility” by Gentleman.
  • The collaborative effort is the most inspirational; it took about 120+ hours, and about 8 people to create the 30 second promo.

Happy Wednesday!
Sommer, Creative Services

Susie’s Answers – Episode 2

by in View All Posts, View Video Only, June 19th, 2009

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Submit Questions to Susie
Read Episode 2 Viewer Questions
Watch Susie’s Answers – Episode 1

Susie’s Answers – Episode 1

by in View All Posts, View Video Only, June 15th, 2009

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Read Episode 1 Viewer Questions
Watch Ask Susie – Episode 2

Watch Ask Susie – Episode 3

“Girl’s Night Out” Photo Shoot

by in View All Posts, View Video Only, June 15th, 2009

Noah Starr crashes a photo shoot with Sunny Anderson, Aida Mollenkamp, Alex Guarnaschelli, and Anne Burrell for the August/September issue of Food Network Magazine.

Fish tacos at the ball park?

by in View All Posts, View Video Only, May 26th, 2009

Food Network is taking on Yankee Stadium; we sent Noah Starr to see how we’re faring.

SPEAK UP:
Are mahi-mahi fish tacos and frickles breaking ball park food tradition or just improving on the classics?

MLB Footage Courtesy of MLB.com