All Posts By Troy Johnson

11 Psychological Tricks of the Supermarket Trade

by in Shows, December 8th, 2013

11 Psychological Tricks of the Supermarket TradeAs we’ve seen in Guy’s Grocery Games, navigating a grocery store is not an easy feat. You go in for milk and leave with six bottles of wine (on sale!) and a bag of chips. Our friendly grocers are just honest businesspeople trying to sell some food. We would never accuse them of Jedi mind tricks.

Okay, yes we would. No consumer arena has been as psychoanalyzed as much as the grocery store. Like any responsible business owner, grocers have studied their consumers and learned what makes us tick. Often referred to as “the racetrack,” a grocery store is designed to get you into the “track” and make you go as slowly as possible through every aisle. Most of the major products have been strategically placed to maximize your time and money spent.

Here are a few tricks of the trade:

1. Locked Door Behind You: Grocery store doors are usually one-way. Once inside, you’ll have to walk past a few special offers to find the exit. It’s like when the frail, screaming victim in a horror movie realizes the only way out of their current environment is through it. Instead of killing you, grocery stores just want to sell you some Oreos.

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Crave Fried Chicken Episode: Facts and Thoughts

by in Behind the Scenes, Shows, September 10th, 2011

fried chicken
With any half-hour episode of Crave, there are hundreds of facts and thoughts I don’t get to share. If you watched this past Monday, thank you. If you missed it, well, suffice to say, your chicken knowledge is in serious decline.

Fried Chicken Facts and Thoughts

FACT: Chickens are the closest living relative to T. rex. They got the short end of that evolutionary stick.
THOUGHT: I realized that my ultimate fried chicken would be crossbred with a spider so that it would have eight drumsticks.

FACT: In China, KFC sells Irish Fried Chicken dipped in Bailey’s liqueur. Next time you’re at a local watering hole, ask for a drumstick in your snifter.

The average American eats about 80 lbs. of chicken a year »

Meet Troy Johnson, Host of Crave

by in Food Network Chef, August 29th, 2011

troy johnson crave
I nearly gave up on writing a few years ago. Mostly because my apartment smelled like a lot of things, none of which were money. And I don’t need a fancy car that has massaging seats and offers life advice while parallel parking itself. But my retirement “nest egg” consisted of a few surfboards, quality cookware and a wall of weird indie-rock CDs.

I’d done reasonably well as a music journalist, hosting a TV show and writing for rock magazines. I published a book that was supposed to sell millions and lead to much laughing and crying on Oprah’s furniture. She must have lost my phone number.

I needed to make a change.

So I took a job at a magazine writing about food. I was hesitant at first. But then food and I fell hard for each other.

Four years later, I was in deep. That’s when I saw a blog post: “Host wanted for new TV show on Food Network.”

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