After two days of late-night bashes and a seemingly endless supply of all manner of pizza and burgers at the New York City Wine & Food Festival, it was time for a little weekend reprieve, and for that, festival guests looked to Bobby Flay. The longtime lover of brunch hosted the wake-up-worthy Brunch @ Bobby’s, which featured a sweet and savory spread of bites from his just-released cookbook of the same name. “I always say that brunch is really my favorite meal of the week,” Bobby told the sold-out crowd inside the opulently adorned Capitale in downtown Manhattan. “It’s still laid-back, it’s casual; everybody’s in a good mood,” he said.
Just as Bobby looks forward to this relaxing weekend meal, many of his fans do too. It’s no secret that brunch has taken the world by storm recently, with late-morning and early-afternoon restaurant reservations and at-home gatherings alike often becoming the sole goal of the weekend. “I think the millennials are actually making it more popular than it’s ever been,” Bobby told us recently. “Let’s face it: Brunch is a party. It starts with a cocktail. And so I think that the younger generations are really making brunch more and more innovative and more popular.” At his event today, Bobby was sure to deliver on the cocktails, from rosé and beer to bubbly brut and tequila-spiked cocktails.