Every year, Starbucks simultaneously rolls out its signature holiday beverages and introduces a brand-new seasonal cup that they are served in. And this year, for (maybe?) the first time ever, that festive cup is not red but green.
Green is, of course, Starbucks’ signature color, and based on that and the description of the new cup in the recent company press release, it’s evident this new design is pretty personal. The cup shows a single line connecting an array of different people — everyone from coffee farmers to baristas to families — and was designed by Seattle-based artist Shogo Ota. It is also, says Howard Schultz, the company’s chairman and CEO, a design that represents “the connections Starbucks has as a community with its partners (employees) and customers. During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other.”