Look around — pink is everywhere right now, and once you notice it, you won’t be able to stop. A quick stroll down a busy street can quickly turn into a parade of delicate pastel shades and even more arresting tones of bubblegum. New York Magazine’s fascinating dive into the color proves it’s true: Pink is in our clothes, our restaurants, our homes and our pop culture. But it’s not just any old pink; it’s millennial pink, a light, soft shade that includes variations on salmon, cotton candy, flamingo, Champagne and more. It’s so prevalent today that it’s named for the generation that’s obsessed with Instagramming it.
With countless storefront displays, websites and products awash in the playful hue, nobody is immune to the craze. Of course, we wanted to get in on the fun, too! Here’s how we imagine millennial pink can take over your kitchens — in both recipes from Food Network and decor ideas from our friends at HGTV.
Birthday Cake with Hot-Pink Butter Icing (pictured at top)
Ina Garten recommends using 14 drops of pink food coloring — no more, no less — to achieve the perfect shade of rose petal when preparing her indulgent pink buttercream.