Sure, you got your fruit pies and crumbles, your ice cream and frozen pops, but there’s a solid argument to be made that no other dessert captures the taste of summer quite like s’mores. With the milk chocolate made melty by the toasted-to-taste marshmallow and smooshed between two graham crackers, s’mores evoke the snap of the campfire, the nighttime cool after a hot summer day, songs under the stars, and the comfort of family and good friends.
Yeah, we all love s’mores, but some states apparently love them — or at least love to tweet about them — more than others.
In honor of National S’mores Day, which happens to be today, Twitter’s Data Analytics team has compiled a list of the top s’mores-lovin’ states of the summer, based on which of them tweeted about s’mores the most from May 1 to July 31, 2015. (Check out the cool companion heat map above.)