Eggs-cellent News for Lazy Egg Lovers

Check out the new product Yowk, which contains everything you need — even an egg — to make and enjoy a soft-boiled egg at home.
Yowk

You know how sometimes you really want a boiled egg, but you’re just too lazy to cook one? Yeah, well, maybe not. But if that ever does happen to you, you’re now totally covered, thanks to a new product called Yowk.

Produced by the New Egg Company and just introduced at IFE 2015, which bills itself as the “U.K.’s largest food and drink event,” the Yowk is basically a boxed kit containing a “British free range and fully pasteurized” egg, a plastic egg cup, a packet of breadsticks (for dipping), salt and pepper, and a “spooth” (for spooning and shell-cracking), according to the product’s official website. Add hot water, wait five minutes, and voila – you’ve got your low-fat, high-protein snack, breakfast or lunch (aka your basic soft-boiled egg).

New Egg says the Yowk is a “new and innovative take on an old favourite,” and the people at IFE 2015 responded approvingly – giving it the FoodBev Fresh Ideas Award as well as the Best New Convenience Food Innovation Award.

On Twitter and  in the media, though, the new product, which is set to make its debut in U.K. stores in late May, retailing for £1.49, or about $2.23 U.S., has met with a certain degree of derision, with many labeling it “ pointless” and noting that it takes  no less time (and certainly  more money) to make a Yowk than to actually soft-boil an egg yourself.

Details, details …

For those who need an egg-boiling refresher, this video will show you the how-tos of hard- and soft-boiled egg techniques.

Photo courtesy of @YowkBreak

Next Up

New Jersey Names ‘Taylor Swift Ham, Egg, and Cheese’ Its Official State Sandwich

Governor Phil Murphy announced it ahead of the Eras Tour coming to MetLife Stadium.

Egg-cellent Hacks

Step up your egg-dyeing game this year with these colorful decorating techniques.

Spotlight Recipes: Egg-cellent Ideas

Try one of these dishes for breakfast, brunch or even a quick dinner, and since eggs are super nutritious, you get a hearty dose of vitamins A and D, omega-3 fats and brain boosting antioxidants while you're at it.

Celebrate National Deviled Egg Day with These Egg-cellent Ideas

Check out some of our favorite ideas for easy deviled egg inspiration.

Win This Egg Lover's Prize Pack!

We're giving away an egg-lovers prize pack to one lucky reader. To enter, just let us know, in the comments, about your favorite egg dish.

New Easter Egg Ideas

We're egg-cited about these fun, new ideas that use food items to decorate Easter eggs!

Your Guide to an Egg-Cellent Meal for Mother's Day [Infographic]

Get the guide for an egg-cellent brunch - including 10 ways to make eggs.

3 New Ways to Decorate Easter Eggs

Add some egg-stra flair to your Easter spread.

Nutrition News: Is Eating Egg Yolks as Bad as Smoking?

By now you’ve probably heard the rumor that eating egg yolks is as bad for your heart as smoking. We just had to weigh in on this!

On TV

Outchef'd

8am | 7c

Outchef'd

8:30am | 7:30c

Chopped

11am | 10c

Chopped

12pm | 11c

Beat Bobby Flay

1:30pm | 12:30c

Beat Bobby Flay

2:30pm | 1:30c

Beat Bobby Flay

3:30pm | 2:30c

Beat Bobby Flay

4:30pm | 3:30c

Beat Bobby Flay

5:30pm | 4:30c

Beat Bobby Flay

6:30pm | 5:30c

Beat Bobby Flay

7:30pm | 6:30c

Beat Bobby Flay

8:30pm | 7:30c

Beat Bobby Flay

9:30pm | 8:30c
On Tonight
On Tonight

Beat Bobby Flay

10pm | 9c

Beat Bobby Flay

10:30pm | 9:30c

Beat Bobby Flay

11:30pm | 10:30c

Beat Bobby Flay

12:30am | 11:30c

Beat Bobby Flay

1:30am | 12:30c

Beat Bobby Flay

2:30am | 1:30c

Beat Bobby Flay

3:30am | 2:30c

What's New