The Milkman Returneth (Glass Bottles, Bow Tie and All)

The Milkman Is Back (Glass Bottles, Bowtie and All)

Photo by: Thinkstock ©Thinkstock

Thinkstock, Thinkstock

Do you remember the good old days — back before supermarkets and shopping centers swept into the suburbs and milk was routinely pasteurized, homogenized and contained in plastic — when the milkman, dressed in his crisp white uniform, used to come in his truck or horse-drawn wagon, glass bottles clanking, and a set fresh daily supply of dairy on your doorstep?

Yeah, me neither. But even those who are too young to have had personal experience with the family milkman may feel nostalgic about the simplicity and the directness of the farm-to-table connection his cap-and-bow-tie-wearing image evokes. That collective sentimentality, as well as an interest in buying local, a commitment to quality and the lure of time-saving convenience, is the driving force behind a new (old) trend: the return of the milkman.

In 1950 and for decades before, most U.S. families had men — or sometimes women — deliver milk directly to their homes in quart bottles, according to a U.S. Department of Agriculture report. By 1963, the percentage of consumers who had milk delivered had dropped to 30 percent, and it continued to precipitously decline — to 7 percent in 1975 and, by 2005, to less than half a percent.

In the 1960s, "new processes and government regulation made commercial milk from far away dairies safe to drink, and science and mass advertising persuaded homemakers of milk's nutritional value," according to Historic New England's informative and poignant online exhibition, " From Dairy to Doorstep," which traces the milkman's rise and fall. "By the 1960s, social, economic and industrial changes caused milk delivery to shift to the self-service supermarket, and platoons of home delivery milkmen said goodbye."

But now, reports indicate, home-delivery milkmen are showing up to say hello and drop off milk (and perhaps butter, eggs, cheese and other fresh staples) at homes across the country:

"In Maine, the milkman returns: Like cream to the top, the rise of an old tradition marks customers' appreciation of nostalgia, convenience," the Portland (Maine) Press Herald declared in a headline this week.

"The milkman is back: SE Portland company revives milk delivery, adds bread, coffee and more," the Oregonian relayed.

DairyGood calls the milkman's recent moves " a comeback." Modern Farmer celebrates it as " an old-fashioned tradition revived." Others, too, have noted the milkman's resurrection.

Though current government statistics are not yet available, anecdotal evidence of a home-milk-delivery revival, which has been building for some time, seems to be mounting. South Mountain Creamery in Maryland has seen its home-delivery business grow from just 13 local customers in 2001, when it launched the service, to 8,500 regular customers in five states today, NPR reports.

Proponents say the farm-to-doorstep, glass-bottled milk, though generally more expensive than what's sold in supermarkets, tastes better, and they enjoy the more direct connection to the farmers, if not the cows, who supply the family staple.

Next Up

Rothy's Latest Shoe Collab Is Made with 72,000 Recycled Water Bottles

The tennis-inspired collection recycled thousands of evian water bottles from last year's U.S. Open.

I'm Obsessed With Larq's Self-Cleaning Water Bottle

Because who actually washes their water bottle anyway?

Starbucks Pink Drink Now Comes in a Bottle

You can toss the fan favorite in your cart on your next grocery run.

9 Best Reusable Water Bottles of 2024, Tested and Reviewed

We've tried dozens of reusable water bottles on the market, and these bottles are the best you can buy.

Everything You Need to Clean Your Reusable Water Bottle

Yes, you need to be washing your water bottles regularly!

This Bottle Brush Cuts Down Your Time Washing Dishes

Get spotless drinkware with a fraction of the effort!

How to Open a Wine Bottle With a Corkscrew

This goes out to anyone who’s ever broken a cork.

What's the Difference Between Glass and Metal Baking Pans?

You’ll want to read this before making your next batch of brownies.

The Weeknd Launches His Own Instant Coffee with Blue Bottle

Last month, Abel Tesfaye and the coffee chain also launched a blend of single-origin Ethiopian beans.

The 7 Best Water Bottles, According to Food Network Staffers

Our favorite water bottles to take on hikes, to the office and everywhere in between!

On TV

What's New