Restaurant Revisited: Lost in the Woods at Pinehurst Country Lodge

by in Shows, June 9th, 2013

Robert Irvine on Restaurant: ImpossibleRoger Murray, the owner of Pinehurst Country Lodge in Greeley, Pa., had no experience in either working at or owning a restaurant before he purchased the business just six months ago. Although he was once prosperous in the corporate world, Roger’s venture into the culinary industry proved less successful, and he was facing a $350,000 debt when Robert Irvine arrived to rescue him from despair. Strung with unattractive holiday lights and offering a menu of unpalatable food, Pinehurst Country Lodge was in desperate need of the design and menu revamps that Robert’s Restaurant: Impossible team was ready to provide. After just two days and with only $10,000, Pinehurst reopened to a bustling crowd and offered guests a menu of freshly prepared meals. FN Dish checked in with Roger a few months after Robert left to find out how his eatery is doing today.

“Business has picked up since the filming,” Roger tells us. “Overall I’d give it a 10 percent bump revenue-wise but consider my bottom line to be expanding more than that.” Pinehurst is indeed making more money than it was before its transformation, and Roger adds that he’s now seeing income from the bar.

The table numbers at the restaurant have remain unchanged — with Roger knowledgeable of them — and the menu choices at Pinehurst have been edited only minimally, with the addition of a few dishes, like Shrimp Scampi, Seafood Cakes and Portabella Mushroom. “We did not delete any items as of yet,” Roger says. “Carrots are in the rotation of side vegetables along with zucchini, squash, etc. We still use the asparagus with the prime rib and salmon as recommended.” Although some diners were “initially taken aback by the small number of selections,” Roger realizes that “you cannot continue what we were doing in trying to please everyone.”

Junius “is much better” at handling the kitchen than he was before, Roger tells us, adding that he no longer fears that Junius will leave Pinehurst.

Since the renovation, Roger notes that he “absolutely” feels confident in his ability to lead his employees. He wants to tell Robert and the entire Restaurant: Impossible crew, “We appreciate everyone’s professionalism, understanding and help more than words may be able to express.”

More From Restaurant Revisited:

Bryan’s Smokehouse (May 26)
Wagon Wheel Family Restaurant (May 19)
Mom & Dad’s Italian Restaurant (May 12)
Smitty’s Restaurant (April 28)
Old World Italian Restaurant (April 21)
Joe Willy’s Seafood House (April 14)
Sweet Tea’s Restaurant & Catering (March 24)
Soup to Nuts Diner (March 17)
Caseyville Cafe (March 13)
Maniaci’s Italian Restaurant (March 10)
Dinner Bell Restaurant (February 27)
Nanny Goat’s Cafe & Feed Bin (February 20)
Sapori D’Italia (January 23)
Windseeker Restaurant (January 16)
Whiskey Creek Steakhouse (January 2)
Rising Sun Bistro (December 19)
Boys & Girls Club of Southwest Missouri (December 9)
Bronk’s Bar and Grill (December 5)
Rohrer’s Tavern (November 28)
Poco’s on the Boulevard (November 21)
Oleander Bar and Grill (October 17)
Valley Inn (October 10)
Whistle Stop (October 3)
The Maple Tree Cafe (September 26)
Michele’s (September 19)
Paliani’s Restaurant (September 12)
Frankie’s (September 5)
Gusanoz (August 29)

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Comments (207)

  1. food lover says:

    Husband and I went on Monday nite AFTER show aired. Food wasn't very good .Prime rib looked and tasted like prepackaged heat and eat. Place was not busy,owner never created or said hello to the 5 occupied tables in the dining room. Service was GREAT but food wasn't. Would NOT recommend ,and my hubby and I really enjoy GOOD FOOD. but alas menu needs IMPROVEMENT. LOVED THE NEW DECOR.

  2. bruce geiger says:

    read about a guy that spent 38 years running a restaurant: "Unprecedented Journey"

  3. John says:

    If you watch the older episodes, the show was about restaurant operations, good food, and cooking. Irvine integrated marketing and restaurant related subjects. Now the whole damn show is about repairing relationships and yelling at people. He thinks this is what people want to watch and what people need to change. He thinks he's a therapist and as a psychologist, he knows nothing about what it takes to heal someone, all he knows how to do is tell. In my opinion stick to what you know…food, and start cooking again!!!

    • Guest says:

      There is one solution to your problem and complaints about the show. Turn the channel, if you can not say anything good about the show, stop watching it. It is sad that all people have to do is complain about something. Stop watching the show or stop complaining.

  4. GinSoCal says:

    Listen to the restaurant visiting public.

    Other than diners, carrots ( unless just a couple baby ones for color ) are a no-no in a white tablecloth or mid to upper shelf restaurants.

  5. Josephine and A.G. says:

    After watching R.I. on Pinehurst a group of us decided to go this past Monday night. We were greeted up
    entering by Roger and seated near the "stove". Soon after our drink order was taken. It was a while
    before menu and orders were taken. We went of the salad bar. Then we waited, waited, waited for
    our entrees. We (9 of us) ordered a variety. All of us enjoyed what we ordered. We were all served (8) of
    us the scampi plate was served later . We were disappointed that Roger did not pass by each table since
    there weren't that many tables full. Our check was presented before we were asked about desert. They
    had to add to the tab. We also found it a little too dark.

  6. elif says:

    Thought the new design was done really well! *kudos*

  7. Beth says:

    Took a 2 hour drive to the Pinehurst yesterday. Loved the updated décor, was greeted by the owner, and seated immediately. At 5 pm they were fairly busy. The waitress looked very professional and the service was great. Our food, flank steak, and seafood cakes were awesome and we especially loved the mashed potatoes! We did wait a bit for our entrée, but it was well worth it. I thought the portions were just right-I hate huge plates piled enough food for a family! We will definitely make the trip again!

  8. Sue says:

    It's amazing what Robert Irvine can do with $10,000 with his team of professional decorators who can transform restaurants that are badly in need of a makeover and make them look so beautiful. Robert Irvine is working his talents to keep food that is hardly edible from continuing to be served to the public. And helping people who have put themselves in an extreme financial situation and didn't know how to turn their lives around. That to me takes a very talented person which Robert Irvine has demonstrated with all the restaurants he has already helped.

    Keep up the great work Robert Irvine!!!

  9. Ketsy says:

    After watching this episode, I really found myself rooting for this family. Blind entrance into the restaurant world aside, I saw such an emotional transformation from them and Robert was so great at being a cheerleader for them. There is nothing that is ever for sure, and who knows what the future will hold for this restaurant, but this has been my favorite episode of RI yet.

    Wishing them luck. I hope that further education about restaurant management/culinary management is in this family's future. Don't give up, and make sure that customer service always comes first.

  10. Liz says:

    Pinehurst was, and I'll say again was, my favorite restaurant until Restaurant Impossible ruined it!!!! I loved the coziness of the place. It gave you a warm, relaxed feeling when you entered. We went there not knowing that it had a Makeover, Wow, it's cold looking, ugly, and too few items on its Menu. Well needless to say, we got up and walked out. Never to return. What a shame!!!

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