A New Year, a New Food Network Logo

by in News, January 7th, 2013

Food Network LogoLater this year, Food Network will celebrate its 20th anniversary, and since 1997 the brand has had the same iconic logo. Until now. Yesterday, Food Network launched a brand-new logo. For the tried-and-true die-hard fans of the network, don’t fret. As you can see in the image to the left, only small changes have been made to the familiar plate-shaped logo. You’ll soon see the logo integrated into FoodNetwork.com and Food Network Magazine, too.

“Looking to excite our audience, the refresh strategy was to reinvigorate our loyal fan base as we celebrate entering our 20th year,” says Susie Fogelson, Senior Vice President of Marketing and Brand Strategy for Food Network and Cooking Channel. “Food Network has grown and we wanted to freshen up our look and energy to better reflect our evolution into a broader, multiplatform entertainment brand.”

What do you think of the new logo? Tell us in the comments below.

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Comments (35)

  1. Love says:

    What is the point? I agree that there's not much difference, but is it supposed to look retro or something? Not trying to be smart about it, just wondering…

    • MisterAnonymity says:

      No, it's supposed to look modern. The "food" in the old one was set in a serif face (ITC Berkeley Oldstyle), this is a sans-serif custom lettering job. Serifs aren't "in" in logo design these days, and they may have feared the old logo had looked quaint.

      (By the way, the old logo isn't from 1997, it's from 2003. This is the 1997 logo: http://images.wikia.com/logopedia/images/0/0c/Foo

      • JudyB says:

        Tired of changes because something is deemed no longer "in." Know what's not "in" as far as I'm concerned? Everything & everyone looking as alike as possible. To paraphrase Herman Melville 'It's better to fail as an original than to succeed as a copycat.'

  2. Grace A Hahl says:

    Not much of a difference. But cool.

  3. Grace A Hahl says:

    And I think you should remake the website. It's getting kinda old.

  4. Foodie3 says:

    I like the old one better (JMO).

  5. NY2SC says:

    The old logo was MUCH better. Remember when the GAP stores tried a makeover on their logo? There was such an outcry that they went back to the logo everyone loved. Hope you do that too, really do NOT like the new logo.

  6. okie says:

    Work on your programming intstead of logos! I'm so sick of Chopped, all the food wars, and iron chef everything!

  7. Drew says:

    I like the old one better. The new one is too dark on the screen

  8. Penn says:

    What a hunk of shit. Change that was clearly directed by someone in marketing.

  9. Roger Dutrou says:

    Already looks dated, the older one looks more modern. :/

  10. Stephanie says:

    liked the old one better.
    Go back to showing actual cooking shows early on weekend mornings. It's the only time a lot of us get to watch t.v.

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