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Later this year, Food Network will celebrate its 20th anniversary, and since 1997 the brand has had the same iconic logo. Until now. Yesterday, Food Network launched a brand-new logo. For the tried-and-true die-hard fans of the network, don’t fret. As you can see in the image to the left, only small changes have been made to the familiar plate-shaped logo. You’ll soon see the logo integrated into FoodNetwork.com and Food Network Magazine, too.
“Looking to excite our audience, the refresh strategy was to reinvigorate our loyal fan base as we celebrate entering our 20th year,” says Susie Fogelson, Senior Vice President of Marketing and Brand Strategy for Food Network and Cooking Channel. “Food Network has grown and we wanted to freshen up our look and energy to better reflect our evolution into a broader, multiplatform entertainment brand.”
What do you think of the new logo? Tell us in the comments below.