Watch Out, L.A.: Here Comes Seoul Sausage

by in Shows, September 30th, 2012

seoul sausage
The third season of The Great Food Truck Race hit the road with eight rookie food trucks with a grand prize of $50,000 and the chance to keep their truck. Every Sunday we saw each truck pull out all their team’s tricks to stay in the game. But ultimately, one truck said goodbye each week. Tonight it was down to the final two: Seoul Sausage and Nonna’s Kitchenette. Both battled multiple Truck Stops and Speed Bumps in three different cities that constantly kept them on their toes. In the end, it came down to a difference of $103.

All season long we saw these three friends give it their all in an effort to prove to their parents that they had what it takes to be successful in the food truck industry. With their clever menu names, irresistible fried kimchi rice balls and unmistakable ambition, Seoul Sausage walked away with the grand prize — Los Angeles, welcome your newest food truck!

For seven weeks, we’ve watched you sell the fried kimchi rice balls. Where did that idea come from and why do you think those were so popular?

It came out of both necessity and coincidence. You have to remember the first week we were thrown off guard — all of a sudden we couldn’t make sausages anymore. In Flagstaff, Ariz., Chris had to think on the fly and create a new dish that could really encapsulate what Seoul Sausage the food truck was all about. He did that perfectly and it was just a fun food item that people ate up.

What was your most memorable moment of the competition (besides the winning moment)?

The graveyard shift in Fayetteville, Ark.: All of the customers that we didn’t serve earlier that day (due to the Truck Stop) came back out during the middle of the night after 1:00 a.m. to support us and buy from our truck. That area was coned-off specifically for Seoul Sausage and when we came rolling in, we seriously felt like the Beatles. Thanks again to all those who came and waited for us that night.

The Fried Ball stadium chant during the Amarillo Sox game was a close second.

seoul sausageHow do your parents feel now?

They want to try our Flaming Fried Balls (laughs). They are really happy that we are pursuing what we love doing.

No matter where you traveled, you changed the menu names to reflect your moods or the towns you were in. Do you think that strategic move became part of your success?

We place high value on connecting with the customers. That’s why when we first started the race, it was a no-brainer to put Ted (who’s really personable) up front to interact with the customers and have them become part of the Seoul Sausage experience. All of the cities we traveled through during the race are ones we’ve never visited before. So we felt it was natural to do whatever we could to make us feel at home and personalize it. Plus, it was us being goofy, too. I mean, if you had a choice, would you rather order a Tofu Salad or a Manly BUT Sensitive Steak Tofu Salad?

When you rolled into Lubec, Maine, you said, “We have an even playing field and that’s our advantage right now.” What did you mean by that?

Whenever we competed head-to-head versus another truck this season, or in a group setting, we always felt that our food, our personality and our energy stood out, and when we arrived in Lubec, we were ready for the challenge.

How come you guys never made any sausages on the show?

People don’t understand that we could never afford a sausage maker with the money Tyler gave us every week. Plus, it was near to impossible to find sausage casings on the fly from city to city. So we did what we do best, which is to improvise. What is a sausage without its casing? It’s a hamburger! People don’t realize it, but everyone was in fact eating our sausages, just in a hamburger or ball form.

What has the team done with the prize money and when will Seoul Sausage officially be on the road?

We are going to spoil our parents first. I think I’m going to buy a desk. Chris is missing somewhere in Las Vegas and Ted bought some new underwear and socks. But in all honesty, we are going to give Big Momma a small makeover, stock up, prep and head out to the streets of Los Angeles to serve our awesome fans soon.

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Comments (170)

  1. That last pitstop was just stupid. If Nonnas would have won (and with that huge advantage it should have) I think their win would have been tainted by the moronic nature of that prize when us the viewers care about the trucks selling. I am tired of watching the producers of the GFTR always trying to clip the heels of the frontrunner.

    • Fiendlyadvisor says:

      But..but..it creates DRAMA!! If only they added a TICKING CLOCK and a countdown (perhaps they need to defuse something before their truck EXPLODES) they would really create the tension us reality-show enthusiasts need. Also, they should live in a house and have "interpersonal conflict" and occasional "hookups" that lead to "tensions flaring". Oh dear God I think I've just announced what's happening in Season Three….

    • guest says:

      yeah if Nonna's had won, i would have been really annoyed bc that was a huge advantage, especially in the finale! I'd rather they just sell, but of course, that wouldn't be as exciting as FN wants it to be.

    • Another question I have is that they had to work with those clams for 3 hours. There was nothing said about getting off early or late depending on if they finished. Something wasnt made clear.

  2. psuemnick says:

    when it came down to these two teams, I wanted Seoul to win, which I figured it would be Nonna's. But despite having 3 hours and $500 to help them, it came down to $5 before they got to the town that I think anyone who watched the show will forget soon LOL. Makes me wonder why did they do in that 3 extra hours. I do agree would have been nice to see Nonna's get something for being THAT close. It will be interesting to see if they do an exit interview with the girls, and see if they have decided, like a few of the others, to forge forward with a food truck. I know LA has tons of food trucks, but they all have a very loyal following, and a good food truck can rise to the top of the crowd while a bad one won't last. I see the boys as being one of the ones to rise to the top.

    Next season I would love to see a food truck (or wanna be food truck) from Utah entered. We had them stop in Season 2 in town, and they had some good food (Hodge Podge was totally awesome!). We have about 10 trucks in Salt Lake City, and some of the cities/towns around have a few as well.

  3. Trina says:

    Great Job Seoul Sausage…. The food you put out every week looked delicious and you guys make an awesome team. You deserved the win… Wish you guys could've made it to Milwaukee, WI I would loved to try your Seoul Sausage burgers and balls.

  4. Fiendlyadvisor says:

    Great job guys and congrats on winning. I'd like to see a behind the scenes on this show, as I think the viewers are not stereotypical reality show viewers. So…

    1) Tell us how the trucks know where to go. Do you tell them where the hot spots in the city are? I know some like Seoul Sausage did their own research, but how did some of the other idiots know where to park?
    2) How did you wrangle people to show up at designated spots? How many people in the crowd were legit foot traffic, and how many were told to be there by FN?
    3) The truck stops are now basically Chaos Spots, designed to "fix" the drama on the show so that the #1 contenders can "fall from grace" and then have a "plucky comeback". Ditch this ***** because it makes the show look 100% rigged.
    4) Bring back Nom Nom Truck and apologize for ****ing them in Season One.

  5. Char says:

    Congrats Seoul sausage! I love Kim chee fried rice but never had it as rice ball! I often wondered like friendly advisor as to how they got to the destinations.., yes bring nom nom truck back.

  6. beachinfrizzy says:

    Good question, what is FN going to do with them? Have Guy Fieri trade in his red convertible?

  7. guest says:

    Pop A waffle had a belgian waffle maker so I expected SS to have something to make sausage, or buy sausage at the stores. My bet is the meat was too expensive & it cut into their profits (and they would have lost….)

  8. Nichole S says:

    He said they made sausage, it was just in burger or ball form. In stores here in NY you can by a local sausage companies sausage and they have it in links in casings and in patty form. Still sausage, just it doesn't go on a hot dog or hoagie roll. And my bet is, is that the waffle maker is MUCH cheaper than a sausage maker. And if you remember Pop-A-Waffle was always one of the lowest in cash, so making the choice of buying the waffle maker could have been the reason for that in episode one. And sausage can be made in all forms, but a waffle isn't a waffle without a waffle maker – it would have been a pancake.

  9. Unknown says:

    An awesome finale,An very HUGE CONGRAT to Seoul Sausage! I was rooting for these guys.During 3 episodes,you guys proved that your an force not to be messed with.Since The Great Food Truck Race started.As an Seoul Sausage fan.I am truely happy that you guys won.Seoul Sausage has proved something.If you truely believed in something.Than go for it.Which includes career paths.But Nonna's did an awesome job too.Even though,they didn't win.It was an tight race.

  10. Denise says:

    People think Soul Sausage only won by $5. Nonna got 3 extra head start and $500 extra cash. Seoul Sausage beat them by $505.

    • Guest says:

      Only because they price gouged customers. If they wouldn't have done that, Nonna would have won as they should have.

      • Kaz says:

        this is Free Market.. willing buyer willing seller . Buyer has a choice. No one needs to buy if they think item is overpriced. How can you put a price tag on food experience . Why would you pay $100 for an entree at Bobby Flay's food vs $10 from Outback ? So you call Bobby's business price gouging ?

      • Alan says:

        In a previous episode, Nonna's did the same thing. I think it was in Nashville, but the girls of Nonna's Kitchen thought they would get a larger profit margin if they charged more than in the previous city.

        It's totally fair and a part of the competition: Maximizing your initial investment (seed money) by setting the menu, the price of the product, and how much product you buy to cook and sell, the location of the truck and the rapport with the customer. They're all factors that play into this game.

        It's called Business 101 and it's part of the game.

        Don't be a hater if Seuol Sausage just formulated a more lucrative system! That's what the competition is all about.

    • Shannon says:

      You make an excellent point Denise, it was not the close race they are making out to be. Soul Sausage won fair and square, by a large margin, factoring in less time selling.

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