The Great Food Truck Race cruises into its third week this Sunday, which means by now the teams have become more comfortable in their trucks and are finally starting to think and sell like professional food truck operators. But although the teams have learned to properly price their menus, cook in small spaces and work with local ingredients, some are still struggling to find the best way to publicize themselves and track down optimal parking spaces. Should trucks pair up with one another to increase their visibility, or should they try to monopolize an entire area on their own? Can they afford to settle for an out-of-the-way location if they have absolutely top-notch food? The remaining six teams are likely asking themselves these questions and more as they prepare for another weekend of selling in Amarillo, Texas.
No matter her team’s location, Coast of Atlanta’s Tawanaca has taken the opportunity to advertise into her own hands, resorting to a rustic cardboard sign and sidewalk promotion to lure potential customers to her truck. Has her team fallen victim to the Curse of the Bad Parking Spot and been forced to turn to alternative methods of marketing? Is her handmade advertisement a way to compete with nearby trucks? What else could the teams be doing to better their businesses?
Before you tune in this Sunday at 9pm/8c to find out which team goes home next, we’re challenging you, Food Truck fans, to write your best captions (tastefully appropriate, please) for this on-the-street moment in the comments below.
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