Last week, Food Network launched The Great Food Truck Race: Lunch Is On Us campaign, with Korilla BBQ and Devilicious Food Truck each serving out 100 free lunches this past Friday in New York City and San Diego, respectively.
Fans that waited in line on Friday for Korilla BBQ got to choose anything off their menu, including their famous burritos. Over on the West Coast, fans were treated to Devilicious’ decadent butter-poached lobster grilled cheese sandwiches.
“This has been a great experience — such an incredible turnout,” said Eddie from Korilla BBQ. “We’re ready to make 200-300 meals today, possibly 500 including dinner.”
So what’s it like to wait in line with more than 100 fans? Korilla BBQ’s super fan @gillang said that even though he was lucky ticket number 84, he only had to wait 15 minutes. “I waited for Food Network to Tweet the secret location of Korilla and then I rushed over with my friend,” he said as he waited for his Spicy Pork and Bacon Kimchi order.
Join the fun: On Sunday night, immediately following each episode of The Great Food Truck Race, fans visit Food Network’s Facebook page to see which city and food truck will host the next Friday lunch. Throughout the rest of the week, Food Network posts clues to the location of the food truck on Twitter. Finally, on Friday at 11 a.m. local time, @FoodNetwork Tweets the final location. At noon, the first 100 people in line receive a free lunch.