5 Questions with Alison Brod of 24 Hour Restaurant Battle

by in Shows, April 21st, 2011

alison brod
Get ready — another season of 24 Hour Restaurant Battle premiers tonight at 10pm/9c with an all-new set of contestants aspiring to open their own restaurant –- all in just one day.

In honor of the new season, we asked three of the judges to talk about the new season, the drama we can expect and advice they can share. First up, Alison Brod, of Alison Brod Public Relations.

FN Dish: With this new season, what are some changes we can expect?

AB: Well, Scott Conant (host) is looking a little older this season … just kidding, he is only getting better. The sets on the show are kicked up a bit – more lighting, color and design. Also, the themes are more closely matched per show now, so the comparisons are more straightforward, which could be helpful to aspiring restaurateurs.

FN Dish: Judging a team is never easy, what are some of the takeaway lessons you learned from last season?

AB: Sometimes, there is a clear winner, but when there isn’t, figuring out who has the most potential to really succeed, if left on their own, can be challenging. Also, people should really hone in on a concept – too many contestants make the mistake of trying to be too many things.

FN Dish: What is the most common mistake you come across?

AB: I have never been a chef or worked in a kitchen, but if you are going to serve a plate of food to a judge deciding your future, you may want to actually taste what you are about to serve and make sure that everything that was on the menu is actually in that dish.

FN Dish: From a PR standpoint — what’s the key to making a restaurant really standout to you on the show? What catches your eye?

AB: A very defined theme or at least, something that can be a runaway success as a signature item.

FN Dish: Do you think you could do it in 24 hours?

AB: Hell no.

Follow Alison Brod on Twitter: @AlisonBrodPR

Alison Brod runs Alison Brod Public Relations, a 55-person, New York-based agency specializing in lifestyle, fashion, beauty and celebrity PR and marketing. She has represented more than 60 restaurants to date, among many other notable clients like Mercedes-Benz, L’Oreal, Victoria’s Secret PINK, LVMH, Barnes & Noble and Godiva.

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Comments (6)

  1. Diana says:

    'Battle of the Exes' Wasn't Michele once on 'Chopped'? Should not be allowed to do that since some of the same judges are used for both shows. Got to be thousands of Chefs around the country, let's try someone new.

  2. Paul B. says:

    The first episode of this season was OK. Scott Conant should open up more. He is a bit too guarded and reserved in his opinions. As we have seen on CHOPPED Scott is very intelligent and absolutely passionate about food. The same thing for Geoffrey Zakarian. I almost didn't recognize him with the glasses.

  3. guest says:

    Diana: Both chefs were previously on Chopped. What I really want to know is how Avery Point won. The front of house was non-existant – a feeling shared by both judges and customers alike and the deserts were a total cop-out. Meanwhile, the front of house in Magdalena was great and the judges said so, judges and customers alike were very favorable about the restaurant and the judges raved about the soup and octopus. The ONE criticism was the papardelle. When you factor in everything, Magdalena should have been the clear winner. I know Scott Conant throws temper tantrums over pasta but COME ON!

    • Carolina says:

      Was the Magdalena episode the one where the fron of the house was decorated with hanging clear spheres and a branch? Im trying to look for that one!!

  4. Front Row Eats says:

    I want to see another episode featuring extreme themes. My favorite episode from last season, strangely enough, was the Caveman theme VS. the trailer trash theme. That was a crazy episode!

    Check out my food blog called "Front Row Eats"
    Visit: http://www.FrontRowEats.com


  5. Carolina says:

    I saw an episode where the front of the house was decorated so well, they all commented on it. One of the things that impressed me was a display that had like a branch and some hanging glass spheres. Does anyone know which episode that was? and where I can watch it again. I have been up all night and cant find a site where I can watch all the episodes already passed.

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