On the Triple-D Trail

by in View All Posts, March 22nd, 2011
Louie and the Redhead Lady in Mandeville, LA celebrated its DDD appearance with this tasty tribute to Guy. Image courtesy Louie and the Redhead Lady.

It’s not news to anyone that Guy Fieri is a total rock star. His “Chef-Dude” magnetism has been chronicled by the New York Times: It all started with his win on The Next Food Network Star; then came Guy’s Big Bite and soon after, the wildly popular Diners, Drive-ins and Dives. More recently there’s been Tailgate Warriors, a game show and cooking demonstrations that rival sold-out pop concerts. When Guy’s yellow Lamborghini went missing a couple of weeks ago, it was national news.

Diners at Louie and the Redhead Lady watch Guy's visit to the restaurant on a continuous loop.

But Guy’s rock-star status was never more evident to me than when I stumbled upon a mom-and-pop restaurant in Mandeville, Louisiana (a suburb across Lake Pontchartrain from New Orleans), that had received a visit from Triple-D. The episode featuring Louie and the Redhead Lady aired this winter, and Chef Louie and his wife Ginger (a.k.a., you guessed it, the Redhead Lady) are still flying high from the experience — and the huge boom in business that it set off.

A young server sports his uniform: "As seen on Diners, Drive-ins and Dives" t-shirt.

Upon entering the personality-packed restaurant, Guy and DDD memorabilia is literally everywhere. There’s a shout-out on the menus, on the servers’ t-shirts, on the bottles of hot sauce and Cajun seasoning that they sell. A flat-screen TV mounted on the wall plays a continuous loop of Louie’s segment on the show. Guy even makes an appearance in the bathroom, where a quote is scrawled out on the door: “If I lived within 100 miles, I’d eat here every week!” — Guy Fieri.

Since the episode of DDD aired in January, the out-of-town visitors map is filling up fast.

Since the show aired, Chef Louie tells me his business has doubled. He hired five new people and now meets guests visiting from all over the country. Hence the large map of the U.S. that he’s posted on one wall of the restaurant. Visiting diners can mark their hometowns with push-pins, and it’s getting crowded fast. I could barely find space for my pin in the New York area — it ended up in the Atlantic Ocean.

New Orleans is surely a tourist destination, but visitors usually don’t venture 40 minutes across the lake for Oysters La Luzianne, grits and grillades, and fried green tomatoes topped with shrimp. Well, now they do…thanks to Guy.

Want to visit a Guy-approved spot in your neck of the woods? Check out the brand-new Food Network Local for the full rundown on restaurants from Diners, Drive-ins and Dives, The Best Thing I Ever Ate and more favorite shows.

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Comments (15)

  1. I need someone to sponsor me to a tourist trip following in Guy's gustatory footsteps, I reckon! Love that show – which is beamed to us all the way across the world in South Africa.

  2. John says:

    I love the show as I really enjoy seeing how different food is prepared across the Country and, the heart and soul the chef's and cooks put into their business is always refreshing.

    What I do not like is the host………he is a pig to put it lightly…….he consistently makes a deal about stealing food and dishes are being prepared, puts his fingers in the food being prepared and was even seen putting a utinsel inside his shirt during one episode. Who pays for the food he eats? Why can't he speak a brand of english the older generation can understand…….if I wanted to see a rock star, I would go to a concert……. not the food channel! I tolerate him just to be able to see the show……..
    Please Food Network clean him p or replace him………PLEASE!!

    • Janet says:

      THANK YOU for your comments! You took the words out of the mouths of me and everybody else I know that watches the show. It's for the CONTENT in spite of Guy. He IS disgusting as he sticks his fingers into cooking food! He IS a douche with the Mr T Starter Kit of ugly jewelry and phony jive. He's NOT cool ~ he's a joke. Food Network might not care so long as we keep watching the show, but honestly, more and more of us don't bother any longer. The star is the FOOD and the places visited ~ certainly not Guy Fieri.

  3. Louie Finnan says:

    Hey thanks, Sara you promosed to email me when you made the post, but Dora knows everything and posted on the facebook. We are just wild about your post. We called our friend Eileen Pettingill the lovely lady who made the cake and told of how you posted her cake, She loved it and we love you!!!! thanks Chef Louie and Ginger

    • Dora says:

      "Dora knows everything"
      Haha! Just keeping my finger firmly on the pulse of Guy Nation.

      Louie and Ginger are truly admirable for celebrating each new guest to their restaurant. Hats off to you both! And keep up the amazing work.

  4. George says:

    Did you know that David Page the Producer of DDD has told the driver to not stop at weigh stations with the vehicle and trailer to save time and money? Isn't this illegal? It is well above the weight limit!

  5. kennette says:

    when were you there?????
    we happened to eat there the sunday before it aired…..
    they were having a big "debute" party at the restaurant the night it aired…
    very excited …. everybody so happy!

  6. Frank says:

    For all DDD lovers, check out our site TVFoodMaps.com – you can find all the places Guy visits, do road trip maps, and check out places on other shows as well.

  7. Dee and Shawn says:

    My husband and I happen to like Guy. Yeah, sometimes his jokes are silly….BUT remember he is there to taste the food and and rate the place. I say "hands on" is the way a real chef rolls!!!

  8. Ken Rojo says:

    Hello colleagues, fastidious paragraph and fastidious arguments commented at this place, I am genuinely enjoying by these.

  9. Martha Strid says:

    I’ll complain which you have copied material from yet another source

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