It’s not easy “keying” green.

by in View All Posts, View Video Only, July 1st, 2009

Greenscreen isn’t just for summer’s big budget action movies. It’s also used to place your favorite Food Network stars in worlds beyond their kitchens and imaginations. For example, take Claire Robinson’s show promo for the first season of 5 Ingredient Fix. One of our producers, Olivia, developed this spot after talking with Claire about her culinary point of view, and then shot it on a greenscreen backdrop back in March to highlight the entire season.

Like kernels transforming into summer movie popcorn, here is the before and after:


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For the shoot, the small greenscreen was thrown up on stands behind Claire. clairegreenwide Then, what you can’t see is that cue cards were laid on the floor like the yellow brick road at Claire’s request, so that she could see all her lines simultaneously to memorize them. Claire is a natural Southern star, who memorized the lines faster than you can say 5 Ingredient Fix. And I’m the last person who should be going into technological specifics, but let’s just say that creating a greenscreen effect in the computer after the video is shot involves a term called “keying,” which means that you replace the greenscreen image with the desired background. Basically anything that isn’t green, i.e. Claire, sticks around in the final image, and everything you see around Claire was added via computer by our graphic designer, Christopher.

Happy Tuesday!
Sommer, Creative Services

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