Next Food Network Star — Shoot revealed by Sommer in View All Posts, April 20th, 2009
By now, you must have all seen the new Next Food Network Star (NFNS), Season 5 promo running – if not, take a minute to get caught up:
- 6:20a – Arrive at Chelsea Market to assist making sure that the crew gets in and set up. The market is actually quiet. The production company, Mrs.K, starts setting up.
- 7:30a – The first four contestants, Teddy, Jen, Katie, and Michael arrive.
- 8:00- 10:00a –
Separate and label the clothes for the contestants. Go through shirts with Michael, contestant, finally, decide on a shirt. Make sure that the contestants are in the right outfit at the right time, in the right place, throughout the day. Walkie talkie starts to weigh down whole body. - 8:30a -Two more contestants, Jeffrey and Jamika arrive.
First shot of the day, at the vegetable market with Teddy and Jen:
- 10:00a – Bobby Flay arrives. He comes by himself. The last four contestants, Brett, Eddie, Melissa, and Debbie arrive as well.
- 10:00a – Bobby has a serious wardrobe situation with a pinstripe suit miscommunication. Must do an emergency steam for the stylist. Remember from past experiences, that you can be bad at steaming.
- 10:15a – Coffee shoot with contestants Debbie and Melissa, and Bobby Flay. To reduce spillage, there is no actual coffee in the cup Bobby drinks from:
- 10:30a – Bob Tuschman and Susie Fogelson arrive on set from their day jobs at Food Network (Bob is head of programming, and Susie is head of marketing), for hair and make-up.
- 10:36a – Notice contestant, Brett, talking innocently to a crew member. Reluctantly and politely asks him not to because he can’t talk to anyone outside of the other contestants.
- 11:15a – Quietly ride down in an elevator with Bobby Flay to…the elevator shoot.
- 11:30a – Bobby and Eddie shoot final scene:
“There’s Bobby Flay” whispers becoming more frequent as the market gets more crowded.
- 12:00p – Elevator shoot with Bob, Susie and Bobby. They are all very comfortable with each other, like old friends.
- 1:30p – Bob Tuschman and Susie Fogelson wrap for the day.
- 1:30-2:00p Lunch – Sandwiches, chips, fruit. Contestants eat the same.
- 2:30p – Go to get Bobby Flay for next task, he’s buying a fruit milkshake, and taking time out to snap a pic with two very enthusiastic, but gracious fans. He thanks them.
- 3:15p – Listen to Bobby Flay reading lines through headphones. He is both confident and professional as he zips through lines.
- 3:30p – Bobby Flay wraps. Someone offers to go upstairs to get his stuff for him from the 6th floor greenroom, but he doesn’t mind getting his own stuff, and leaves in the car waiting for him.
- 4:30p -The contestants have down time, and try to balance the tiring day by playing Uno with their own crew, and then they watch part of Shawshank Redemption.
- 6:00p – Leaves for the day…exhausted.
Well, my lovely department, Creative Services, oversaw the entire shoot (video and photo) for the ENTIRE promotional campaign of NFNS 5.
So, for all you Next Food Network Star junkies out there, impatiently counting down to June 7th, here is a play by play of the shoot day (from a secret inside source) to tide you over!:
As the contestants arrive throughout the day, the main objective is to make sure that they don’t talk to anyone – working reality competition shows is all about staying clandestine when shooting in the field.
Be sure to check out any and all FN updates now on twitter.com/_FoodNetwork!
-Sommer, Creative Services









Sommer, great to see you doing so well. Keep up the good work!!
Hey Sommer.
I’m a Comcast subscriber and would tune in if I knew which channel is FN.
I prepared a fabulous beef stew yesterday – could have used your (FN’s) help.
daunP – Chicago
(JaWann’s – From Missou – Dad)
Sommer,
Love the promo. Good Job! I also think sharing your “insider tips” is a great idea.
I am looking forward in seeing this show. I just wanted to know how to enter for the next set of contestants for the Next Food Network Star. Also, do you have to be chefs only or can contestants be at home cook? Please advice. Bobby Flay you are awesome and I admire your wife from Law and Order. Thank you. Sylvia C. Yanis
I was waiting to apply to compete this time. I must be the food network star. You missed notify me.
I really wish you would do something aboutGuy and the ugly way he eats!!! He shovels his food and talke with his mouth full. Sorry, my children and I cannot watch any more. Thank you
Would love to see Food Network to do a version of this show for a young crowd. My daughter would love to enter the competition, but only 15 she has to wait quite a few more years.
Just 10 days left before the show I can’t wait!!!!
I love Bobby Flay I hope I can cook with him and be part of his Grilling show!!!
I also hope to be part of The Next Food Network Star in the future!!!
Maureen Abbeduto