Ratings … by Bob Tuschman in View All Posts, October 7th, 2008
First, thanks for all your posts. I promise you, I read every single one. As you can see, we have incredibly smart, passionate viewers. Who passionately disagree. That’s inevitible when you have the large, diverse viewership we do. Here’s a question that has come up a lot:
“How do you know what viewers like? How do you measure a ‘highly rated’ show?”:
Like all networks, we use ratings provided by Nielsen. They represent the 97 million U.S. homes that get Food Network and measure on a minute-by-minute basis how many viewers are watching each program on our schedule. But we also supplement this with constant research by talking to our audience all across America. Additionally, we read every one of the more than 20,000 viewer e-mails and letters that come in each month.
You can imagine the broad range of interests, cooking levels, likes & dislikes of this incredibly diverse audience. So we’re using every means at our disposal to make sure that we offer a wide range of programming that serves as many different sectors of our audience as possible.